Create your own monopoly
Jun 03, 2024 7:55 am
Hey there
Now obviously I'm not talking about the game....monoply.
If that's what you thought....
Seriously you need Jesus!
I'm talking about creating uncontested market space.
One of the reasons why people get stuck in business is this:
They're unclear on why they're unique and different...
This in turn results in them being exactly the same as everyone else in their industry...
No meaningful differentiation.
The result?
They struggle to survive in the market place.
Trust me...that kind of struggle really sucks.
Unfortunately most business owners have accepted this struggle as part of how business works..
They don't believe there is an alternative approach.
But of course...there is.
The key is not to work harder,,,but smarter.
The trick to escape the struggle zone is not to work harder. It's to work smarter.
You need to understand that the market place actually punishes the dull, bland and common...
And rewards the different, unique and rare.
You don't need to monopolise an entire industry to be successful.
With the right business model and product ecosytem...
You can build incredibly profitable businesses and well-recognised personal brands with a relatively small number of clients.
So...
Instead of struggling to be the only choice for many...
Your goal is to be the preferred choice for a select few.
Here's the thing...
If that select few is enough for you to reach your goals...
You won't even care what your competition is fighting about.
This means by differentiating our businesses and ourselves in a meaningful way...
We can get out of the struggle zone and become anti-competitive.
You need recognise that your product or service is not for everyone.
That means we can put more energy and creativity into attracting a high performance team and designing a truly remarkable experience for the people who choose us in the market when given unlimited choice.
The journey to becoming a high profile, highly paid person of Influence in your industry...
Is really a journey to packaging your uniqueness to make the competition irrelevant.
Till tomorrow...
Get out of your own way.
CTM
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