The Tribemaster's Daily Mentor | Volume 1: #31

FROM: The Desk of The Chief Tribemaster

“Leadership is the new marketing” 

— CTM

Hello Everyone

This is Edward Williams again, filling in for He Who Must Be Obeyed.

The future of ethical marketing is PERSONAL.

Real people with real goals and real obstacles.

Coming to real experts with personal experience and a trusted track record.

Communities that actually connect.

Solutions that don’t just make it “possible” for your clients to succeed.

You must offer solutions that make it IMPOSSIBLE FOR THEM TO STAY STUCK.

Here are 10 steps I learned from Victor for thriving during the next few “exciting” years.

1. You need a strongly unique and unmistakably authentic message based personal brand. It should take at least 4 characters / archetypes in a Venn diagram to come close to describing you.

2. Your messaging must actually come from your heart - but you also must use proven storytelling, ascension methods, and action-inducing language (not just poetry or long form rants… your future clients must be COMPELLED TO ACT swiftly by following your gentle but clear instructions)

3. Your messaging must arouse your audience’s emotions and cause them to want a LOT more from you. There are right and wrong ways to do this - I use a “Brain Dump” hot-word checklist to prime my writing so that I’m in tune with the amazing people I get to serve every day.

4. You must become a “Celebrity Expert” to your 1,000 True Fans (seekers, customers and clients). It’s not enough anymore to just have the answer, you have to become a humble rockstar.

5. You must master the art and science of a creating winning offer in a Flow State. This is because the best, highest value, most discerning clients will reject ChatGPT’d content.

They’re too energetically savvy and they will pay top dollar or naira to work with someone who’s as tapped in and real as they are (or want to be).

6. You must design your lifestyle to support your role as a Celebrity Expert. Most creators fail at this, sometimes from chronic low self esteem but mostly because they just don’t have a simple framework to safeguard their time and energy, and they don’t have simple 2-3 step systems to empower their highest and best inspired production.

7. You must powerfully appeal to your buyer’s fears while being a calming source of safety and certainty. There’s a process for this and you can learn it in a few hours. When you see the “Certainty Sins” that a lot of people unknowingly commit, you’ll never repeat these mistakes again (your sales will reflect this).

8. You must STOP “climbing the ladder of success”, and stake your claim at the very top rung. Don’t get too creative (“I’ll just build my OWN LADDER!”) because you’ll just be another interesting but struggling starving artist. There are several things you can do to own the top spot as a category of one whom your audience sees as individual yet superior to other providers they might be shopping.

9. You have to love your clients more than you love their money. The fact that this is such a rare phenomenon (and ultra-advantage) is weird to me, but if you get this right you’ll never wonder how to hit record numbers ever again.

10. You must stay on the leading edge of HOW to grow your practice - new sources of future clients, new strategic partners, new ways to excite and engage your audience - but you must never EVER stray from your true principles and values.

Use this checklist to guide your marketing efforts and you’ll be just fine.

Fortunes will be made in the coming months by those who use these steps.

And the rest… well, Uber is still accepting drivers

Till tomorrow.

Live to learn. Give to earn.

Ed