The formula that predicts if your IP will die

Aug 29, 2025 9:12 am

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"Most consultants try to improve every framework equally. This is mathematically stupid." - CTM 


Hey ,


Most of us are babysitting broke frameworks.


Here’s what I mean...


We dream up something “brilliant.”


Test it with a few clients.


Get rave reviews.


Then… crickets.


Years pass.


The framework barely pays rent.


And then we wonder...


What the heck happened?


I know....


Because I did it too.


Back in 2019....


The year my life changed forever...


I had what I thought was consulting gold...


I called it...


The Executive Clarity Protocol (ECP).


Elegant.


Loved by clients.


Worked every time.


I deployed it 23 times.


Results were stellar.


Revenue?


Pathetic.


Meanwhile...


The Distinct Solution System (DSS) has made me over a million dollars over the the last 8 years.


In fact...


It's part of the reason I was able to pay back my debts in 2019 so I could start over in 2020.


Same guy.


Same brains.


Two frameworks.


Vastly different fates.


What gives?


Let's talk about...The Asset Velocity Formula.


Here it is:


Deployment Frequency × Framework Quality × Market Demand × Scalability Factor = Asset Velocity


That’s it.


That’s the math.


And here’s the difference between why my “perfect” ECP framework died broke and my DSS framework still distills cashflow till today:


  • Deployment Frequency: ECP 6x a year vs.DSS 200x
  • Market Demand: ECP solved a nice to have vs. DSS is a must have
  • Scalability: ECP needed me in the room vs. others could deploy DSS without me.


Do the math and the answer is obvious:


One was a gold mine.


The other was a hobby.


Here’s the part you should tattoo on your eyelids:


Quality doesn’t matter if velocity is low.


You can have the prettiest...


Smartest...


Most “genius” framework in the world…


If it’s slow...it’s broke.


So here’s what I want you to do:


  1. Take your top 3 frameworks.
  2. Score each one (1–10) on: Frequency, Quality, Demand, Scalability.
  3. Multiply the numbers.


If your score is under 100...


It’s dead weight.


Retire it.


If it’s 100 - 500, it’s average.


Don’t bet your future on it.


If it’s 500+...


Congratulations...


You’ve got a wealth builder.


Do this now.


Don’t wait.


Because the longer you cling to low velocity frameworks...


The longer you stay stuck in the time for money prison.


Tomorrow...


I’ll show you how to perform a Framework Graveyard Audit™...


The simple test that tells you which of your ideas to kill before they kill you.


FYI...


After I ran this test on my portfolio...


I killed 12 frameworks overnight.


Within 6 months...


My top 4 were producing 340% more revenue each.


Lesson?


Subtraction = multiplication.


This is The Certain Way.


Get out of your own way.


CTM


PS: I have 1 spot open for a Deliberate Design Intensive with me in September. It's private and just me and you. The investment? $5000 for individuals and $15,000 for organizational teams. It's one day. We get together and I install and IP development process for you.


This ends midnight tonight.


Hit reply and send Deliebrate Design and I'll send you details.


PPS: I'll be doing a Deliberate Design Workshop for members of IST in September were we'll unpack how to go from From Scattered Insights to Systematic IP Empire. I have 10 guest passes available for $100 (N150,000).


If you can't make it for the intensive...


This is the next best thing. Hit reply and I'll send you details.


Lets lock in your seat.

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