The Tribemaster's Daily Mentor | Volume 1: #11

FROM: The Desk of The Chief Tribemaster

Hey there

Let's talk Trust Amplifiers™.

A Trust Amplifier™ is a content based tool that we use to create an audience of seekers.

And just in case you've forgotten - a seeker is essentially someone in the general market who knows they have a problem and is actively seeking the solution and hasn't found one yet.

Trust Amplifiers™ are designed to get the attention of these people.

They serve one major purpose in the building of your practice...

And that is to serve as the very first step in your indoctrination protocol™.

Now calm down.

I get a sense of how that might sound.

But...

It's not a bad thing.

Indoctrination is the process of getting someone to accept a set of beliefs.

And thanks to ads and promotions - that happens pretty much everyday with your permission...

So why not ethically put it to good use and help your market place move from where they are to where they want to be.

So like I mentioned earlier...

Trust Amplifiers™ set the tone for the indoctrination of your seekers.

It's based on a step in your SolutionFrame™ and is designed to an opportunity for conversation.

There are typically 4 formats for it:

1. A 1000 word book
2. A checklist
3. A 7 to 10mins audio
4. A 5 to 10mins video

Ideally you should consider mixing modalities to be able to maximize your seeker audience building.

When done right, these trust amplifiers do a great job of consistently adding new people to your audience - people who actually want what you have to offer.

The goal is something that is fast and easy to consume.

When you're just starting out and in the process of validating your SolutionFrame™...

Here are two ways that you can use a Trust Amplifier™:

Strategy 1:

Create your Trust Amplifier and simply send it out with a note to prospects and ask for when you can have a conversation with them about it.

Have the conversation and if they're the right fit - enroll them in your program.

Strategy 2:

Announce the Trust Amplifier and invite people interested to access it with a group platform. In the Tribemaster Framework™ we call that a Trust Amplifier Platform™.

Inside the platform you run what we call an indoctrination protocol - basically you run a series of posts designed to help them question why they think they way they currently do and options for better thinking.

Create an opportunity for an introductory workshop with you on your SolutionFrame™ and then invite them for conversation.

If they're a good fit - enroll them in your program.

In the long run - the goal is to have multiple modalities of Trust Amplifiers™ made for each step of your SolutionFrame™.

Read that as 40 Trust Amplifiers™ for each SolutionFrame™ in order to maximize the potential of your offer.

Different people will be attracted by different aspects of it at different points in their lives.

You want a situation where once you are found, there is at least -

1. 13000 words of content
2. 2hrs of video or audio content
3. 12 cheat sheets

All focused on your SolutionFrame™ inside your Trust Amplifier Platform™ in addition to the indoctrination protocol™ you're running.

What this does is that it creates a pipeline for engineering trust inside your market.

Your market is made up of:

1. Your audience of seekers
2. Your tribe of customers
3. Your circle of clients

Now...

You might be wondering: Aren't Trust Amplifiers™ the same as those things we all call lead magnets?

The answer is no.

Lead magnets attract leads - people possibly interested in what you want to sell.

Trust Amplifiers™ amplify trust and ultimately create true believers in your solution.

And believe me when I say what you actually want is a true believer and a customer and client.

That's it for today.

Tomorrow...

We'll talk about rewriting your history.

I've found in my work with people that you can give a person all the tools and strategies they need but they simply wouldn't act on it because of something that happened in their past.

Wouldn't it be great if you could rewrite your history so it supports what you want to do now rather than have it hold you back?

We'll get into that tomorrow.

Till then...

Get out of your own way.

CTM

PS: Day before yesterday I went live in our group #WeAreTribemasters and did a training on Becoming Selectively Famous. The replay will be up for the next few days before I take it down and clean it up for selling.

If you haven't joined the group, feel free to click on the hashtag to join us but remember to agree to the rules or your membership will be declined.