Hey there!

For a better part of my life...

People have called me lucky.

When most people look at how I run my practice...

They pretty much think I just wake up in the morning...

Send an email...

And then troll people all day on facebook...

#evillaugh

(I cannot confirm nor deny the trolling)

Truth is...

Whilst I might not work harder than most people...

I work smarter than most.

And that's because I create systems that keep me reasonably consistent...

And because I'm consistent...

When opportunity comes my way...

I'm almost always ready to immediately take advantage.

Now here's what you need to understand about systems:

Systems are always about outcomes and never about tools and processes. In other words, the system is defined by the outcome you want not by tools or processes.

One of my favorite clients is Bode Agbe Davies...

Wonderful person...

Amazing terrorist...

And one of the best huggers I know...

Once she discovered the book Atomic Habits by James Clear...

This woman just won't let me rest...

So finally I got round to reading it....

Absolutely brilliant.

But there's a part of the book that leaped out at me when I first read it.

In the book....

James Clear once shared:

“In ancient Rome, soldiers used leather messenger bags and satchels to carry food while riding across the countryside.

At the same time, the Romans had many vehicles with wheels like chariots, carriages, and wagons.

And yet, for thousands of years, nobody thought to combine the bag and the wheel.

The first rolling suitcase wasn’t invented until 1970 when Bernard Sadow was hauling his luggage through an airport and saw a worker rolling a heavy machine on a wheeled skid.

Throughout the 1800s and 1900s, leather bags were specialized for particular uses—backpacks for school, rucksacks for hiking, suitcases for travel.

Zippers were added to bags in 1938. Nylon backpacks were first sold in 1967.

Despite these improvements, the form of the bag remained largely the same.

Innovators spent all of their time making slight iterations on the same theme.

What looks like innovation is often an iteration of previous forms rather than an improvement of the core function.

While everyone else was focused on how to build a better bag, Sadow considered how to store and move things more efficiently.”

Sadow was asking a different question than everyone else.

And that, as I see it, is the essence of having contact with reality (Check yesterday's email)...

And being able to attract high quality people...

Prioritizing outcome over information, process or tools.

We have to learn to focus on solving the problem instead of improving the tools.

What does that look like in reality?

"CTM I need to make enough to pay someone else to do XYZ so I can get ten hours a week back to think and spend with my family."

"How much money do you need?"

"N5million a month extra would cover the salary with some wiggle room.

[After asking a bunch of questions and I find out that this person is driving from mainland to the island 2hrs each way, 6 days a week to the office every day]...

"Err...premium office space at Ikeja GRA ( Where he lives) wouldn't cost you more than N2million a month. Get that and you free up at least 15hours a week.

So now you have your time back and just N2million/month max to cover.

Go through your expenses and cancel every payment you think you can live without. Add them back in later if you need them

Result:

● 15 hours a week back

● N3million in recurring expenses and subscriptions eliminated.

● Got the time back without having to do more work or invest more time.

Makes sense, right?

Everything took about 2hrs 30mins...just rearranging his priorities to deliver a clear outcome.

That's what happens when you focus on outcome.

Outcome focused thinking helps you create frameworks and systems.

Systems when implemented help you stay consistent....

Consistency prepares you for opportunity.

And when opportunity meets preparation: people call that luck.

Want to be lucky in your business/practice?

Stay outcome focused.

Want luck in your marriage or relationships?

Stay outcome focused.

Want to be lucky in health?

Stay outcome focused.

Want to be lucky with money?

Stay outcome focused.

It's really that simple.

Unfortunately as simple as that is....

It's ridiculous how easily we forget the outcome and focus on things that ultimately don't matter.

What does this have to do with developing your DSS® and SolutionFrames™?

Simple....

If it doesn't contribute directly to the outcome...

Don't add it.

Period.

I learned everything I know about sales and marketing...

By studying books on human behavior and psychology...

One of my favorites is the 48 Laws of Power by Robert Greene.

Here are two laws that are vital to our conversation in my next email.

Law #4: “Always say less than necessary”

Law #30:Make all your accomplishments seem effortless

On the surface these statements both sound extreme and counterintuitive.

Especially when most people today...

Seem to think that you have to be...

Everywhere all the time....

Tell people how hard you work...

And have the last word.

But what if I told you...

That there is one single thing that EVERYONE can develop that would unlock exponentially more powerful marketing, and immediately cause your prospects to WANT to pay you more?

That's what we're talking about tomorrow.

Till then...

Get out of your own way and play a bigger game than you've ever played before.

CTM

PS: If you're registered for Start The Year Right, you'll get login and onboarding details today at 6pm WAT.

PPS: If you just joined us in Expert Business School, you'll get a welcome email from me by noon today as well as Calendar details so you can book your onboarding session.

PPPS: Have a super awesome day.