Hey there ,

Typically I'm not into the doom and gloom...

But this morning I woke up to some information and as a result...

I felt it was uber important to share some of my thoughts with you.

Every now and again...

Empires rise and empires fall...

And across the world...

What the war is beginning to show...

At least in my view...

Is the steady and sure decline of the US, the USSR and China..

And the stead and sure rise of a new digital empire...

Where...

The kings are the founders of google, facebook, amazon etc...

The dukes and duchesses are the executives at those organizations...

And the new merchant class are those of us who leverage the platforms created by these organizations.

As the effects of the war between Ukraine and Russia starts to take hold...

Food prices are going to go up rapidly...

Ukraine and Russia are of the largest producers of potash...used in manufacturing fertilizer...

Now that the US is withdrawing from it's function as the world's police...

Security costs are going to go up...

And that will ultimately affect imports and exports globally...

And that's just the tip of the ice berg...

There's going to be a much wider gap between the rich and the poor...

And the middle class will progressively be wiped out

What does that mean for us as people on the path to high profile, highly paid person of influence status?

Two things:

First it means doubling down on creating, leveraging and monetizing digital communities.

Second...it means crossing the threshold of wealth as soon as possible.

Creating, leveraging and monetizing digital communities will put you in the new global merchant class.

It'll give you a digital passport and make you a citizen of the new rising digital empire...

And as it happens...

If you don't position yourself effectively now as a global digital citizen...

Hian!

If you've paid attention to my work for any length of time..

You'd have heard me talk about the threshold of wealth...

$150,000

That's your ticket to the right side of the ever expanding economic divide.

If you're not yet at $150,000 a year...

Normalize that in your conversation.

Eat it...

Sleep it...

And make that your daily battle cry until you do.

Fortunately...

The Community Mastery Method™ provides a framework for how you go about crossing the threshold of wealth...

And creating, leveraging and monetizing digital communities...

Step one: Organize your expertise and experience into frameworks that you can legally own.

The real-estate of the rising digital empire is organized intellectual property.

If you don't have that...

You're headed towards commodity street.

Step two: Lead or champion a movement

Power in the new rising empire is a direct result of mindshare.

Mindshare is a direct function of how many people buy into your frameworks and as a result become true fans.

Step three: price for threshold and beyond

The single most critical shift to make in these times is to price for threshold

In other word...

You want to price your products in a way that gives you the best chance of crossing threshold....fast!

That means thinking $3000, $5000 and $10,000+

Step four: Commit to starting, growing and scaling a practice

The business model you chose to run with in these times is critical.

Traditionally in the expert space...

You either had a career within an organization..

Or you built a business.

The option of running a practice was hardly talked about.

But in times like these...

A practice model...

Is vital to your ability to become a vital member of the new merchant class.

Step five: Build a better brain

Knowing how to manage your conscious and unconscious mental processes is vital in these days...

It affects your ability to cope and perform in the midst of all the economic, social and political pressures that we'll all be facing in these times.

These five steps are key.

Till tomorrow...

Get out of your own way.

CTM