Dear Remi,

I saw something last night that felt like a full business school hidden inside a suya stand.

There was a man selling suya outside the gate of an elite estate.

Nothing fancy.

Smoke in the air.

Meat on sticks.

People standing around.

Night traffic passing.

A simple table.

A familiar ritual.

But here is what caught my attention.

This man makes about ₦150,000 a day working roughly four hours a day, seven days a week.

I know because he just so happens to be a client of mine.

He shows up every day.

When he is not available, sales still continue.

He is friendly.

He has a circle of clients who spend roughly ₦10,000 a night.

And most nights, he sells out in about three hours.

Now here is where it gets interesting.

Across the road, less than 36ft away, is another man selling suya too.

Also friendly.

Also in the same business.

Also on the same street.

But he does not sell as much.

Why?

One sells outside a middle-class estate.

The other sells outside the gate of the elite.

That small distance is not really distance.

It is positioning.

It is market altitude.

It is the difference between standing where people can buy and standing where people are already willing, able, and conditioned to spend.

And Remi, this is where the lesson begins.

You may not have an expertise problem.

You may not have a value problem.

You may not even have a visibility problem.

You may have a gate problem.

You may be selling good suya in front of the wrong estate.

But this is not just about “go where rich people are.”

That would be too shallow.

The deeper lesson is that a profitable practice requires three things working together.

First, you need a #1Priority.

That is the value beneath your work.

The thing that gives your practice a soul.

The suya seller’s consistency, friendliness, reliability, client relationships, and daily rhythm reveal an internal order.

Something matters enough to him to show up, serve well, and keep the promise alive.

Remi, your practice cannot be built from random tactics. It must be built from the value you are here to advance.

Second, you need a Distinct Solution System.

It is not enough to sell “coaching,” “consulting,” “strategy,” or “training.”

That makes you one of many people selling suya on the same road.

Your DSS turns your brilliance into a recognizable method.

It tells the market:

“This is the problem I solve. This is how I solve it. This is why my way works.”

Third, you need the right gate.

The gate is where your right buyers already gather.

Where they have urgency.

Where they have capacity.

Where the problem is expensive.

Where trust can compound.

Where your work is not treated like a luxury, but like a necessary next step.

So maybe the next level of your practice is not more noise.

Maybe it is alignment.

Your #1Priority is your fire.

Your DSS is your recipe.

Your gate is where the right buyers gather every night.

Find all three, Remi.

That is how you become known.

Wanted.

Trusted.

And paid properly.

Till tomorrow

Get out of your own way.

Sensei.

PS: All spots for the arena have now been taken.