before you scale, lay this
Jun 04, 2025 7:01 am
Hey there...
So the year was 2015...
And I'll never forget it.
I was sitting on the floor of a half furnished apartment we had just moved into...
I had my Laptop on a stool...
And my back ached like mad.
No audience.
No “brand.”
Just an idea… and too much fear to share it.
But here’s what I did have:
A blank microsoft word page.
A clear mind.
A logo that said: The Highly Paid Experts Network.
And the sudden realization that if I didn’t build this idea into something solid...
I’d be forced to fake my way through the next 10 years.
That moment?
That was the first brick.
Because long before there were Tribemasters, RedFiles, or 7-figure Wayhouses…
Don't worry...you'll get to know what all that means in time...
Anyways...
Before all that...
There was HPEN...
And before HPEN...?
There was foundation.
Here's something I've learned...
The people who move fastest in chaos… are the ones whose foundations are already set.
Most people build on very shaky ground.
Building brands on noise.
Funnels on fog.
And when the weather shifts...
They collapse.
But Tribemasters?
We build with weight.
We build to last.
And it all begins with the Foundation Layer of the Sovereign Readiness Matrix™.
The foundation is based on three key ideas.
First is Clarity over Chaos
I didn’t know everything in that moment back in 2015…
But I knew why I was doing it.
Clarity isn’t perfection.
It’s direction.
A single sentence that slices through the fog.
“This is who I am. This is what I build. This is what I protect.”
Without that?
You’re prey to every shiny new thing.
Second is Digital Assets over Distraction
I could’ve kept chasing attention…
But I made something better instead.
I wrote frameworks.
Built small digital tools.
Created my first product...
It barely sold.
But I owned it.
And that changed everything.
You don’t need a viral post.
You need a vault.
Assets are what let you sleep while your value keeps working.
Third is Human Capital over Social Clout
Let me say this plainly:
I’ve never had the biggest audience.
But I’ve always had the right circle.
When things got dark...
I didn’t run to the internet.
I called two people.
One helped me think.
The other reminded me who I was.
Build your human capital like you’re assembling the council of Wakanda.
Seriously.
Because when you're sovereign, your relationships are your emergency fund.
Here's what I want you to do today...
Take some time out today to a simple bit of reflection...
Ask yourself these questions:
Which of these 3 core ideas I've shared today is your weakest point?
Which one is quietly leaking power?
And then… act.
- Rewrite your “why I’m here” sentence.
- Spend 1 hour creating something evergreen.
- Message someone you want deeper alliance with.
Remember this...
Tribemasters don’t scale chaos. We scale conviction.
And conviction stands on foundation.
Tomorrow, we go deeper into the second phase of the Sovereign Readiness Matrix™
I call it Activation.
It's that point where agency, income, and resilience get pressure tested.
But for today…
Lay your foundation.
That’s where it all begins.
Till tomorrow...
Get out of your won way.
CTM