Hey there

I'm headed to the hospital as I write this...

And No...

It's not me but my youngest daughter...

She's having bone surgery today and so it's likely that I wouldn't be available for the better part of today.

We'd spent about 6 months prepping her mentally and emotionally for this...

And yesterday as we prepped for today...

She showed me a list she'd made...

It was titled: Surgery Shenanigans

#1 on the list was:

Use my leg as an excuse to get anything what I want.

#2: Torture Mimah without fear of payback

Sometimes I wonder what exactly I'm breeding in my house...

#sigh

Over the past few days we've shared about how we need to be thinking concerning our sales and marketing..

As promised...

Here's the summary of everything we've touched on so far:

✓ Selling is simply showing your client how your product or service will give them what they already want.

✓ To do this, you need to deeply understand what your clients really want.

✓ Most entrepreneurs have a very vague understanding of what their clients really want, so their marketing and selling activities are ineffective and a waste of money.

✓ The first step in being able to understand what your clients really want is having the ability to differentiate between WHAT and HOW; between the end result they really want, and the means to achieve that end result.

✓ Until you make it clear as day that your product will give them what they already want, your prospect will continue along the path they’re on...even if it's not in their best interest.

✓ Before your prospects will willingly veer off the path they're on, psychologically, they need to be walked through several very specific stages.

✓ Each Level has its unique psychological needs. The only purpose of your marketing and selling system is to satisfy these psychological needs and thereby move your client along from Level 1, to Level 2, 3, 4 and 5.

And. Thats. The. Story. So. Far.

Don’t fool yourself though...

It may seem like a lot of work to build a marketing and selling system.

And the truth is – it IS work.

Anyone who tells you this stuff is easy is lying to you.

BUT I will tell you that the hardest part of all this is just STARTING.

Once you start, it all becomes much easier.

Put one foot in front of the other and you’ll soon be leaving your competition behind.

The more you do, the easier it gets.

Till tomorrow..

Play a bigger game today than you've ever played before.

CTM

PS:

• If you made payment for my AI based content campaign planning platform, I sent out the invites yesterday. If you haven't gotten yours, simply hit reply and let me know.

• I'll be in abuja from the 25th of this month to host an exclusive session for some coaches at the Sheraton Abuja. Once it's done I'll stay over for a few days. I'm thinking of hosting a private 3 day VIP Intensive for just 5 people at N450,000 each. During that time we work together to map out your action plan for 2022 and the rest of 2021. Interested? Hit reply and let me know.

• This Saturday will be our very first #hpenconnect meeting. It's an opportunity to learn and connect with each other and it promises to be fun. Look out for details in the events topic tab on HPEN later today.