Hey there, 

So yesterday esterday I talked about a private workshop I'm having to fund current hospital build - it's based on a protocol I refer to as the 7 day cash machine™

Well...

I figured I'd give you the 5 core steps to create your very own 7 day cash machine™.

I’ve used this plan several times over the years to create paydays for pretty much all sorts of things I don't want to go out of pocket on....

Same also goes for a number of my high level clients...

Anytime they’ve got a big goal, or just want a payday fast.

1. The Dream Come True: We figure out how much you want, and what a dream come true would be for your perfect client. This creates a new, short-term offer. Sometimes it's for a midrange offer and at other times it's at a higher price point than you’ve sold before.

It all depends on your goal.

The offer needs to be easy to sell, easy to buy, and easy to deliver. It’s a bolt-on, so nothing with ongoing obligation.

Once we know what we’re selling, and the pricepoint, we know how many we want to sell (revenue we want divided by price = units).

That’s step 1. Takes about half an hour.

Then, the fun starts.

2. We send The 2-Sentence Invitation. It says who it’s for, and what the outcome is in simple english.

Nothing too salesy. It tells people enough to get attention, but not enough to be able to decide yes or no yet.

Sometimes I leverage AI to do this and I'll show you the exact money maker prompt I use that helps me craft simple and yet irresistible invitations.

People reply back, asking for the details.

You’ll be surprised how many replies you get, wanting to know more.

This is your hot list.

3. We send those people The Details in the form of a simple plain-text document with the offer laid out.

We use something I refer to as The Offer Chassis™ as a template, and customise for your niche.

Who it’s for.

The Promise.

The Plan.

Urgency & Scarcity.

The Payment options.

The Next step.

It’s a silent offer.

There’s no call required.

No funnel. No sales team either.

Your people simply read, and reply that they’re In, out, or have questions.

The CTA does not ask them to pay yet. We want to separate the decision to join from the logistics of signing up.

Feels like an extra step, but will make you 40% more sales.

4. We send the In’s The Confirmation message, using Cialdini’s commitment and consistency to get them to pay.

5. We track people through the sales process using The Payday Pipeline™  with 4 simple stages.

There are simple messages to send to nudge people from one column to the next.

When they pay, you deliver The Dream Come True experience.

They have a great time, and some ask about doing more with you.

You can invite them to your core offer, or ascend them into something bigger if you want.

Or just smile, secure in the knowledge that you just created a Payday.

On the 28th of February...

I’m helping a few people a Payday using the 7 day cash machine.

We’ll run cash machine live, and I’ll help them craft the dream come true, write the invitation, and use the offer chassis.....

They’ll get leads while we’re on the Zoom workshop, and have a payday with 7 days.

Tickets are N170,000 or $100...

Interested?

Hit reply and let me know.

In other news...

My little girl has improved in health but it looks like we still have a long road ahead of us.

I am greatful that I have the opportunity to be there for here in ways that I can't if I ran a regular business.

Thank you for all the messages.

I appreciate all the love.

Till tomorrow...

Get out of your own way.

CTM