The truth about potential?

Aug 07, 2024 7:55 am

The Tribemaster's Daily Mentor | Volume 1: #37


FROM: The Desk of The Chief Tribemaster


The greatest shortcoming of the human race is our inability to understand the exponential function” 

— Albert Allen Barlett


Hey there!


Here's so very good thinking from Kam one of my clients - posted yesterday in the diamond mastermind members forum:


It's about going exponential with your success.


Kam is a bit of a reclusive billionaire I've worked with from just over 6 years and in that time I've watched him grow into a power house in the performance consulting space.


Enjoy.


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You cannot 10x your income by working 10x more hours, working 10x harder, or taking on 10x more jobs.


You cannot lose weight 3x faster by exercising 3x more or eating 3x less.


You’re welcome to try.


Exponential outcomes are emergent properties.


They don't come from doing individual things more frequently, harder, or better.


Instead, they emerge from doing them in a way that best compliments the entire system they are a part of.


That system, when harmonized, creates an entirely new thing - or return on effort - that did not exist before A thing that you cannot find, no matter hard you look, because it does not exist somewhere to be found. It must emerge from the harmony of a system; what we often call "synergy."


Example:


If you show up best on email, show up via email.


Don't copy and paste the same message on other platforms. Instead, use other platforms to get people to go open the email, where you show up best.


Example: If you show up best on video and your entire strategy is based on retargeting video viewers on Facebook...


1. Show up on video and get it onto Facebook

2. Send an email with a link to that video so that they fall into your optimized strategy

3. if you care about your open rates, you can SMS people to check their email for something powerful instead of just linking them to the video.


If you don't care about the open rate, link directly to the video. Use other platforms to get people into SMS, email, or directly to the original video. This is optimizing the synergy between the components of a system.


"Exponential" is an emergent property, it rarely exists in isolation. Getting parts to work together > getting more individual parts working.


Hopefully, that makes sense.


It's different for everyone.


You have your skillset. Your unique abilities and your unique disposition. Which means you have an advantage: there is only one of you in all existence. The greatest potential for exponential will be figuring out what you do best, how you show up best, and what you are most interested in...


And then building a system around it, iterating it over and over and over again.


This is where it gets tricky.


Each iteration is not more detailed, working harder, adding more things, or more hours. Instead, each iteration is sanding down or smooth out the friction points so the system runs with more harmony.


It's the theory of constraints; remove the most immediate constraint. But focus on the constraint preventing the system from being synergistic.


Marketing, product, sales, etc will all improve at the right time: when they are the biggest constraint limiting the harmony of the system. They will improve the appropriate amount; enough to no longer be the constraint.


More importantly...


If you try to perfect one component of the system you will get diminished returns. If you can stay zoomed out enough to focus on harmonizing the parts, a new property emerges that can only emerge through this kind of synergistic thinking and implementation...


Exponential.


The Monkey Mind will fight it.


It will try and get you to obsess over each detail of each component.


It will demand linear strategies while simultaneously expecting exponential growth.


When the Monkey Mind in charge we can be sure of one thing: reality will not meet expectation.


Remember:


Exponential is an emergent property.


It cannot be found with more effort, harder work, or a fancier vision board. It must be created and drawn out by increasing synergy one iteration at a time.


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Tomorrow we'll dig into Kam's thoughts on your potential and then I'll share my perspective and bring it all together.


Till tomorrow..


Get out of your own way


CTM

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