Hearts and minds
Jun 14, 2024 7:59 am
Hey there!
In my favorite book it's said:
The truly wise ones win souls
I've always been intrigued by that.
And as a matter of fact, it guides a lot of how I go about things in my market place.
Every one in this space is playing one of three games...
There's the career game where you're leveraging your expertise and wisdom to solve problems within an organization and get rewarded for it...
There's the business game where your leveraging your expertise and wisdom to build an asset that can be sold for a lot of money.
There's the practice game where you leverage your expertise and wisdom to sell your time for insane amounts of money.
But with every game...
There's a second game that most people are not aware of.
You see, most people are in it for the money.
That's the money game.
The surface game.
The one most people are obsessed about.
Nothing wrong with that.
I've got pretty good at playing that game.
And I recommend that you get good at playing that game too.
But you see...
There's a secondary game.
The game within the game that most never get to play.
The game where the goal isn't to make as much money as possible..
Even though that happens...
It's to create as many die hard believers in your process as possible.
Not fans or followers or subscribers...
Diehard believers. True fans.
In the Tribemaster Frameworkâ˘, I refer to it as Soul winning.
In this game it's not about market share.
It's about mindshare.
And only the smartest in any field discover and choose to play this game.
The irony is...
This game within the game brings far more money than just playing the money game.
Once you own the hearts and minds of people...
You literally own access to unlimited resources...
Free and unfettered access to
Private planes..
Luxury villas
Exotic food
Luxury vehicles
Meetings with powerful and incredibly influential people..
The very best medical care
Cutting edge information
A life time of predictable ridiculous recurring income
The very best of the best that life offers...
And lots more
Become...
Matter of fact.
This is the game I urge each and every one of us to play.
It's the game I play.
It's the game that is central when you implement the Tribemaster Frameworkâ˘.
It's also the game that my workshop on How to launch a coaching and consulting practice that thrives in any economy...
Sets you up to play.
Today's the last day for registration.
Want your ticket?
Tomorrow I'll unpack this a bit more.
Till then...
Get out of your own way.
CTM