Hey there!

So let's get straight into it...

This is a follow up except from S.H.A.R.P Influence and we're all about the H - Harnessing the power of content.

=====================================

Once you have a clear message that forms the basis of your personal branding efforts especially online.

It’s vitally important to leverage content to build your influence and that means teaching people your framework.

There is no way to overestimate the importance of teaching your framework to the success of your practice.

It’s the lifeblood that flows in, out and through all you do to GET RESULTS for your audience and your business.

It’s the key to helping more people solve their problems, reach their goals and enjoy their interests.

It’s the key to getting more customers and clients who spend more money with more frequency.

No matter what your subject matter is online, you need to be creating content about it – and a lot of it.

I’m talking emails, lead magnets, social media posts, blog posts, sales materials, ebooks, courses, webinar scripts and more.

To do what you do to make a difference and draw the attention of the right people you need an ongoing supply of both free and paid content.

It’s the only way to start, sustain and scale your global practice for the future.

Here’s the thing though..

You don’t want the kind of rubbish content that so many people are churning out just to fill their blogs, newsletters, lead magnets and social media pages.

This isn’t what wins the attention of the right people.

The only way to do this is to create content that is VALUABLE.

That means your content must get attention and lead to action...

Which is to say that others think your content will help them, and it actually does.

People have to WANT your content before they consume it and LOVE it after they do.

When you create the kind of content that helps people solve their problems, reach their goals and enjoy their interests...

You will create the kind of brand that earns their trust and attention of people of means.

What could be better than that?

They get help, and you get paid.

You make a difference in their lives while making money so you can live for the things that matter most to you.

Here’s how you want to set things up:

Create content that helps your audience for free.

Create content that helps your audience even more for a fee.

Here's a comprehensive list of ways to author valuable content and showcase competence in your field:

In-Depth Research: Invest time in thorough research to gather accurate and up-to-date information for your message.

Stay Informed: Continuously update your knowledge by staying current with industry trends, news, and developments.

Expert Interviews: Conduct interviews with subject matter experts in your field and share their insights with your audience.

Original Research: Conduct original research or surveys in your niche to provide unique data and insights.

Thought Leadership: Share your perspective on emerging trends, challenges, and opportunities within your industry.

Case Studies: Analyze and present real-life case studies or success stories relevant to your audience.

How-To Guides: Create step-by-step guides that provide actionable solutions to common problems in your field.

Infographics: Use visual content like infographics to present complex information in an easily digestible format.

Whitepapers and Ebooks: Author in-depth whitepapers or ebooks that dive deep into specific industry topics.

Video Content: Produce informative video content, such as tutorials, explainers, or webinars, to engage a broader audience.

Podcasting: Host a podcast where you discuss industry trends, share insights, and interview experts.

Guest Blogging: Write guest articles for reputable websites and publications in your niche to expand your reach.

Content Curation: Curate and share valuable content from other experts in your industry, adding your insights and commentary.

Webinars and Workshops: Host online webinars or workshops to educate your audience on relevant topics.

Newsletters: Create a regular newsletter that delivers curated content, insights, and updates to your subscribers.

Interactive Content: Develop quizzes, surveys, or interactive tools that engage your audience while providing valuable information.

Problem-Solving Content: Address common challenges or pain points faced by your audience and offer practical solutions.

Guest Speaking: Speak at industry conferences, webinars, or events to showcase your expertise and thought leadership.

Book Authorship: Write a book or ebook on a specialized topic within your field.

Social Media Engagement: Engage with your audience on social media platforms by sharing valuable insights, participating in discussions, and answering questions.

Collaborations: Collaborate with other experts in your field on joint content projects, such as co-authored articles or reports.

Feedback Loops: Encourage feedback from your audience and use it to improve the quality and relevance of your content.

Continual Learning: Enroll in courses, attend workshops, and earn certifications to enhance your knowledge and skills.

Peer Review: Seek input and feedback from colleagues or peers in your industry to ensure the accuracy and credibility of your content.

Transparency: Be transparent about your sources, methodologies, and potential conflicts of interest when presenting information.

================================

How many of the options in the list are you currently putting into play?

Tomorrow we'll get into my number one strategy to getting back on my feet when things don't go as I expect.

Typically implementing this multiplies my clients in some pretty amazing ways.

Best of all..

You don't need a PhD to implement it.

Till then

Get out of your own way.

CTM