Hey there!

#sipsthemostdeliciouscoldbrewever

aaaahhh.

How are you?

So yesterday I got reports that I kinda sorta reset the space time continuum.

Apparently I bent reality and set the deadline for downloading my ebook on Nanostepping for sometime in the the first week of May 2024..

I'm sorry about that.

I understand that with great power comes even greater responsibility.

So I met up with all 101 of my personalities and together we unwound what we wrought.

All is well again and you can download to your hearts delight till Monday 3rd, June 2024.

CLICK HERE TO DO SO

A few years back I shared the following ideas about pricing...

Given the way my minds been working now that I'm in my cold brew phase...

I figured I'd share it again...

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"How much do you charge?"

If there was ever a question that made experts panic - it's definitely that one!

Especially when it's asked too early...

Out of context...

And before you've established any sort of relationship....

Or any sort of value 

Especially when dealing with organizations.

#sipsthebestcoldbrewever

aaaaah.

Here are three things NOT to do:

Thou shalt not whip out a random price from your you-know-what.

Thou shalt not act surprised and unprepared for the question

Thou shalt not be a holier than thou expert with a temporarily disconnected brain.

I've listed a number of my favorite answers below..

Answers I've curated over the years...

Some of the answers you're about to get are evergreen...

Some you can adapt to your own personality...

And some you may want to keep in reserve until just the right moment with just the right prospect.

Here we go...

"How Much Do You Charge?"

1. A lot. Why do you ask?
2. I don't think we're there yet because I don't know what you're buying
3. I'll answer your question in a moment but to give you a more accurate answer, may I ask you three questions first?
4. Well, the friends and family rate might apply but we're not friends yet - do you mind if I ask you a few friendly questions that will help us answer your pricing question together?
5. It's nine million dollars until I know what you're buying. Can we spend a few minutes narrowing that down to help you lower the price?
6. I have good news and I have bad news. The good news is that you don't have a $500,000 problem. The bad news is that you don't have a $10,000 problem, either... if you can help me answer some key questions, we'll both know a lot more about what your investment might look like.
7. If it works, it's cheap. If it doesn't, it's expensive.
8. Let's talk about what you're trying to accomplish first and then we'll work out some pricing options based on that.
9. Do you want the Ferrari version, the Lexus version, or the VW Bug?
10. A project like the one you're asking about ranges from $X to $Y. Sometimes a little more. Not usually less. Is that what you were expecting to invest?
11. There's no good answer to that question in a vacuum. Can we talk a little more about what you're hoping we can do for you? Then I'll give you some pricing options that make sense for your budget.
12. A project of this scope only makes sense if it's already in your budget. Nobody wakes up one day and suddenly finds the money to solve these kinds of problems. If you can share the budget range you have set aside for this, I can tell you if it makes sense for us to talk any further.
13. I have a feeling that if I quote a random number right now, I'll be dead in the water. Do you mind if I ask you some questions to get a better idea of what your goals are? Then the numbers we talk about will be specific to you and your situation.
14. Just like you need to make an educated decision about which partner or resource to hire, I need to give you an educated answer to your pricing question. And I'm feeling pretty dumb right now, since we just started talking. Mind if we have a 10-minute conversation about your situation? After that, I'll have a much better idea of what you're after and some different ways we can help.
15. Sounds like price is the most important factor to you. In my experience, everything is expensive until you want it. Can we talk about what you want and then work our way to the pricing options based on that?
16. It's more than an uber fare to Radisson Blue Anchorage, but less than Radisson Blue Anchorage. If we can chat for 10 minutes about why you called, I can give you a much more specific answer. Do you have 10 minutes now or shall we look at our calendars?
17. Until I have a better idea of what you want - and whether or not we can even help - any number I give you is going to be too high. Would it be OK if we spend a few minutes discussing why you called? Then if we can help, I'll get you the pricing options you need. And if we can't, I'll refer you to some other great resources that do things we don't. Fair enough?

Which ones are your favorites?

Hit reply and let me know!

Till tomorrow...

Get out of your own way.

CTM

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