"What you do speaks so loudly that I cannot hear what you say." - Ralph Waldo Emerson

Hey ,

So...

According to the gist...

The Queen of Sheba traveled 1,200 miles through dangerous territory to meet King Solomon.

#intellectualbootycall

When she arrived...

Something unexpected happened.

She lost her breath.

Not from what he said.

From what she saw.

"When the Queen of Sheba had seen all of Solomon's wisdom, and the house that he had built, and the meat of his table, and the sitting of his servants, and the attendance of his ministers, and their apparel... there was no more spirit in her."

His wisdom was visible everywhere.

His environment.

His team.

His standards.

Everything matched.

That's signal consistency in action.

And it's why some experts charge triple what competitors charge while maintaining waiting lists.

Most experts destroy their reputation before they open their mouth.

Here's what happened to someone I know...

He charged N750K for strategic planning.

Brilliant frameworks.

Proven results.

But prospects kept choosing cheaper options.

The problem wasn't his expertise.

It was his signals.

Cluttered Zoom background.

Typos in slides.

Always 5 to 10mins minutes late.

Each signal whispered: "If he can't handle details, can I trust him with my business?"

If you've been around my world long enough..

You'll know that use to be me...

In fact I took pride in my typos.

Then...

I started fixing the signals.

Same expertise.

Same pricing.

18 months later my close rate jumped from 40% to 85%.

#selah

Our brain makes snap judgments before conscious thought kicks in.

Within 7 seconds....

Prospects unconsciously categorize you:

Trustworthy or questionable.

Professional or amateur.

Organized or chaotic.

Premium or commodity.

This happens before you speak.

Everything you say afterward gets filtered through that snap judgment.

Bad signals?

Your brilliant insights get discounted.

Good signals?

Your basic observations get amplified.

Makes sense when you think about it.

There are 5 main signal categories in my world...

Environmental signals Website speed. Email design. Video background. Document formatting. Workspace organization.

Communication signals Response time consistency. Professional language. Grammar and formatting. Voice mail quality. Meeting follow-up.

Delivery signals On time material delivery. Error free documents. Consistent visual formats. Unexpected value adds. Quality materials.

Behavioral signals Punctuality. Appropriate attire. Organized workspace. Calm demeanor. Respectful treatment of everyone.

Team signals Consistent service standards. Professional communication training. Clear problem escalation. Regular quality audits. Unified brand voice.

Ritz-Carlton charges $500 to $2,000+ per night....

Competitors charge $150 to $400.

Their secret isn't better beds or fancier lobbies.

It's signal consistency across 1,000 touchpoints.

Every staff member learns "The Ritz-Carlton Mystique."

How to answer phones. Within 3 rings, specific greeting.

How to walk through lobbies. Purposeful, not hurried.

The result?

Guests feel the quality before experiencing the service.

Most experts never audit their signals systematically.

But you're not one of those now are you?

You're a Tribemaster in training...

So...

Here's how we do things:

Step 1: Signal inventory

Document every touchpoint you have with your market.

Whether it's the first time they connect to you...

Booking on your calendar...

Meeting environment...

You presentation and delivery...

Every. Thing.

Step 2: Assessment

Rate each touchpoint 1-10 on professional appearance, reliability, attention to detail, ease of interaction, value perception.

Step 3: Gap identification

Find touchpoints scoring below 8.

These are you reputation leaks.

Step 4: Standard creation

Decide on your standards and then go to work developing startegies and processes for meeting those standards.

When signals align consistently...

Magic happens:

But...

Not all signals matter equally:

Tier 1 (Deal breakers): Punctuality, response time, basic professionalism.

Tier 2 (Differentiators): Visual consistency, attention to detail, communication clarity.

Tier 3 (Multipliers): Unexpected additions, superior aesthetics, team coordination.

Fix Tier 1 first.

Perfect Tier 2 second.

Optimize Tier 3 last.

Prospects use signals as risk shortcuts:

Poor email formatting = poor project management?

Late to first meeting = missed deadlines?

Presentation typos = careless analysis?

Not fair.

But that's reality for you.

Your signals either reduce or increase perceived risk.

Why does this matters now?

AI interactions have perfect consistency.

No typos.

No delays.

No mood swings.

This raises the bar for humans.

Inconsistent signals now suggest you're less reliable than a machine.

Signal consistency becomes your proof of human superiority.

Here's a fun question

If the Queen of Sheba audited your practice, what would she see?

Would she observe wisdom in your environment?

Your team?

Your standards?

Would your reality exceed your reputation?

Or would she leave unimpressed?

Most experts focus on developing better expertise.

No problem with that...

But the smart play is to...

make their existing expertise impossible to ignore through signal consistency.

The difference compounds into unbeatable advantage.

Your wisdom creates opportunity.

Your signals determine whether people recognize it.

This is The Certain Way.

Get out of your own way.

CTM

P.S. Tomorrow I'm revealing the Citizenship Conversion System that transforms clients into evangelists. One coach built a movement of 10,000 advocates who generate 80% of his new business. The psychology is powerful.

PPS: Registrations for The Deliberate Design Intensive ends tonight at mid night....want in?

CLICK HERE TO GET DETAILS

PPPS: I've got exciting news for those of us who would like to work with me but don't have the $5k to $25k it currently takes to get into The International Society Of TribeMasters.

Hint: It has everything to do with the Certain Way.

This will be launched on the 29th of September 2025....our one year anniversary since the formal launch of The Way Of The Tribemaster and The International Society of Tribemasters.

I've learned so much on this journey and there's so much to share. So be on the look out.