“You don't have a mindset problem, you have a standards problem” - CTM

Hey ,

A few years back...

A venture capitalist hired me to help out with a problem...

His companies had a lot of people from the best schools...

I'm talking Ivy League...

Harvard...

Wharton...

And also...

A number of people from UNILAG and UNICAL...

The problem...?

Apparently the Ivy league guys didn't do as well as our UNI -peeps when it came to implementing leadership changes...

#evillaugh

The Ivy league guys would analyze everything to death...

Read more books.

Take more courses.

Then...

Do nothing.

Meanwhile...

Our UNICAL and UNILAG guys...

Would just naturally start leading teams and getting results.

#proundmoment

#kilode

anyways...

Here's what I told him...

Your Harvard MBAs are addicts.

Information addicts.

They think transformation comes from consuming more data...

Learning more frameworks...

And understanding more theory.

But here's the thing...

The human brain doesn't implement information. It expresses identity. Behaviour change is a function of Identity change.

Think about a guy who sees himself as "naturally confident."

Does he need to remember confidence techniques?

Nope.

His brain automatically generates confident thoughts...

Confident body language...

Confident decisions.

It's who he is...

Not what he knows.

Now think about someone who identifies as a person who struggles with confidence.

You could teach him 47 confidence strategies...

And he'd still find ways to sabotage himself.

Because the behavior flows from identity...

Not information.

This is why most expertise businesses are doomed from the start.

They're trying to change behavior by cramming more information into people's heads.

It's like trying to fix a car by painting the bumper.

The real transformation happens at the identity level.

Every lasting change follows the exact same 3 stage neurological pattern.

Stage 1: Recognition

They see who they need to become

Stage 2: Reconstruction

They systematically become that person

Stage 3: Reproduction

They teach others, which locks it in forever

In The Way Of The Tribemaster...

We call that SolutionFraming™

And it works because it matches how your prefrontal cortex actually processes identity change.

Here's the money part...

Traditional skill building approaches get maybe 5 to 15% lasting results.

SolutionFrame based programs consistently hit 73 89% permanent transformation.

Why?

Because you're not trying to teach people what to do.

You're helping them become the type of person who naturally does it.

Big difference.

And here's the kicker...

Your clients become walking advertisements.

When someone transforms at the identity level...

People notice.

They want to know what changed.

They want to become like that person.

Which means they naturally want what you're selling.

Your expertise becomes self promoting.

Cool, right?

Now...

I could tell you more about how this works...

But I've got something better planned for tomorrow.

I'm going to show you the delivery system that lets you serve 1,000+ people simultaneously while creating deeper transformation than one on one coaching.

It's called the WayHouse Model.

And the profit math might surprise you.

(Hint: It's not what you think.)

I've never shared this publicly before.

The complete system took me 7 years to develop.

But tomorrow...

I'm laying it all out.

SolutionFraming isn't arbitrary.

It activates what neuroscientists call pattern completion networks...

The same brain mechanisms that make habits automatic.

This is why SolutionFrame clients don't need willpower to maintain results.

The change becomes part of who they are.

And...

If you're thinking this sounds too good to be true..

I get it.

I would be skeptical too.

But I've seen this change the game for some many clients...

The identity level approach changes everything.

This is The Certain Way.

Get out of your own way.

CTM

PS: This week I've got a 2 discounted 90mins ActionPlan Consultation Spots for grabs. These sessions are typically $1000. They're available this week for half price at $500 or N750,000. Want one? Hit Reply and let me know.

PPS: Come this Friday 12th, September 2025, I'm hosting the first ever Practice Clinic...think of it as a place where you can get some help and have your questions answered, get a plan of action for your next phase plus get a few snazzy gifts without the hefty investment of an ActionPlan Consultation with me. Your investment for this is just N50,000 or $37.

Interested? Let me know.