Dear Remi,

I think deep inside...

You're not really about leads and sales and marketing.

I think that like me you're about:

Being Known

Being wanted

Being paid properly

And that's a totally different game from what's popular out there.

But...

What exactly does it mean?

Let's unpack it.

We want to be know...for specific Insights

Not recycled opinions.

Specific insights.

The kind that make people stop and say:

“I have never heard it explained like that before.”

“That is exactly what I have been feeling.”

“That changes how I see the problem.”

That is the first shift.

Then comes the second:

We must then become wanted for clear solutions.

Because insight alone is not enough.

Many people are admired.

Few are sought after.

Why?

Because the market does not only reward intelligence.

It rewards relevance.

If people cannot see exactly how your thinking helps solve a real problem, they may respect you and still never buy from you.

And finally:

We must become paid properly for transformational results.

Not for information.

Not for effort alone.

Not for hours.

But...

For results that matter.

For change that is real.

For outcomes that improve a person’s business, life, relationships, leadership, or future.

This is what many experts miss.

They want to be high-profile.

They want to be highly paid.

They want influence.

But they chase the outcome without building the foundation.

I've been in this game for a while and I can tell you for free:

A high-profile, highly paid person of influence is usually just someone who has become:

known for specific insights,

wanted for clear solutions,

and paid properly for transformational results.

That is the sequence.

Not fame first.

Not money first.

Not influence first.

Relevance first.

Usefulness second.

Transformation third.

So if your you're not getting the results you want…

Ask yourself three questions:

• What am I clearly known for?
• What clear solution am I truly wanted for?
• What transformational result should I be paid properly for?

Because until those three things are clear...

As Tuface would say:

Wahala dey.

But once those three things are clear, you practice starts to change.

You stop sounding generic.

You stop chasing strangers.

You stop underpricing your value.

You begin to occupy a very different position in the market.

Not just as an expert.

But as a person whose thinking carries weight,

whose solutions create demand,

and whose work commands proper compensation.

That is a different level.

And that is the real work.

Sensei

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