How to charge $2000 to $25000+ a day
Mar 06, 2024 7:56 am
Hey there!
So typically it starts the previous night.
For $7500...
I have a car service pick them up where ever they are and bring them hotel I'll be hosting my actionplan consultation in...
Once they arrive on Friday night (usually about 7pm the day before the consultation starts)...
They are taken to their suite...(I pay for it, typically a 5-star or 4-star hotel. These day's I love hanging at the Marriott)
Given time to freshen up and then meet me in the restaurant where we spend the rest of the evening getting to connect and solidifying what we'll be achieving the next day.
Sometimes, that time together is also an opportunity to help them deal with personal issues that might be holding the back...
And if they're open to it...
I always do a bit of hypnotherapy based Rapid Results Engineering with them.
Depending on how it goes...
I might have arranged some extra entertainment too.
Typically...
By the time we're done for the night...
They literally can't wait for the Consultation to begin.
Day 1 is usually about mapping out their SolutionFrame™, and overall TribeCraft™ strategy.
We get the SolutionFrame™ done and whilst we discus their TribeCraft strategy...
Overnight I send it to my staff at Primedia Communications Ltd who design the visual elements of the SolutionFrame™ and the 5 visual models associated with it.
This is usually delivered by late morning of the second day of consultation.
Day 2 is about the plan for delivery and marketing
First I determine what their actual TribeMaster Quotient™ is so we can design a practice model that is in total alignment with them and gives them the best chance at freedom and fulfilment.
We design their offers and price points as well as the content that will drive the sales of these offers....
We actually write out and conclude content for their...
Website...
Sales letter...
Brochures...
Social media posts...
Lead magnets....
A 45mins talk based on their SolutionFrame™
Ebook....
Webinar....
Mini Course.....
Emails for nurturing their audience...
An email based magazine that builds community...
And a 90 day content plan for the magazine.
A trust amplifier video (We actually get the video recording done before they leave)
All that is done and finished.
Then we go for a break....
When we get back at about 8pm....
It's now time to map out the next 90 days after the consultation.
What will be deployed and when it will be deployed.
Clear specific timelines for definite action steps.
By the time we're done....
They have a clear road map for taking their SolutionFrame™ out into the world.
They have all the content and fundamental visuals and media ready...
They have an offer they can sell immediately after the consultation.
By morning...
A the car service picks them off at the hotel and drops them off at the airport or home...if they live in Lagos.
That's an example of a VIP Day or in this instance a VIP Weekend.
And it's one of my favorite ways to generate income fast.
It's also one of two offers that I recommend for my clients when they're just starting out if they want to ramp up their revenue fast.
They allow you to create a powerful result for the client in a matter of hours.
You work with your clients one-on-one or in a very small group...
And you focus all your energy and attention on helping them achieve one major objective.
In the case of the ActionPlan Consultation...
It's a detailed plan of action fed with all the collateral and assets you need to launch a practice or scale one.
Usually...
It’s hard for a coach...
Consultant...
Or adviser to promise overnight results...
But VIP Days come close.
Here's the thing though....
Despite of the name...
VIP Days don’t have to be a single day...
As I shared above...
I offer both VIP Days and VIP Weekends.
I like VIP Days because they have a very high perceived value.
With the focus on implementation rather than education...
The client gets a major result very quickly...
So you can get great testimonials from them.
It’s also an ideal opportunity to introduce them to your other high-end programs.
A typical investment for a VIP Day ranges from $2,000-$25,000 and I’ve seen a few experts charge as much as $100,000 for a day though more often than not...
That's usually due to their positioning.
A great way to launch an advisory business is to offer VIP Days rather than month-by-month support.
It’s a very appealing proposition for clients because you promise a specific result in a defined timescale..
And you’re not asking them for a long-term commitment....
Although...
You will offer them the opportunity to continue working with you.
If you’re more established...
You can introduce VIP Days to get new clients...
But you can also use them to reconnect with past clients...
Or offer VIP Days as a bonus to your high-end programs
Or you can even build it into a program.
That's pretty much it for today.
Tomorrow I talk to you about masterminds and share a rather embarrassing story about how the Diamond Mastermind came to be...
Hint...
They told me to shut up.
#sigh
Till tomorrow...
Play a bigger game...
Get out of your own way.
CTM
PS: In TDM issue titled: How to make N18 million a week I talked about the power of Laser Coaching...
Then...
I offered 5 unlimited 3 month laser coaching spots for just N450,000...
One spot has been taken. 4 remaining.
Want me in your corner for the next 3 months and for far less than what it would take to hang out with me for a day...?
Hit reply and let's talk.
PPS: So facebook went offline and I had no clue #evillaugh.
I was talking with a client yesterday and she suggested that it be cool if we ran a 30 day challenge for building an audience via email....
No paying for expensive ads
No endless posting on social media
No tricks or tactics that suddenly stop working and leave you high and dry.
Just strategic implementation of the Community Mastery Method in real time to build YOU and audience of people ready to buy into your message.
The investment would be round about N25,000 ($20) per person as I want to develop some case studies...
But I'll have to be in the room with at least 50 people in order to get the breath in case studies that I want.
And if you have people who are not yet subscribers to TDM, who you think will find this useful
They can join for same rate and I'll bonus them a subscription to TDM.
Once the program is done and recorded...
It'll only be available for $400.
Interested?.
CLICK HERE TO JOIN THE WAITING LIST