Hey there!

So yesterday I left you with a thought exercise and that was to simply consider this:

Develop a reputation for being right

My point being that this was central to engineering trust.

First you engineer trust.

Then you earn it.

And finally fight tooth and nail to keep it.

That's order you must think about it as a Tribemaster.

And it starts with developing a reputation for being right.

Now just before I get into unpacking this, please be aware that developing a reputation for being right doesn't mean be a jerk...

All communication must be done from a place of absolute ecology or everything I'm saying here backfires in pretty nasty ways.

Now that's out of the way....

As a Tribemaster, everything we do starts and ends with a framework and this is you key to developing a reputation for being right..

If your framework is flawed...

Your thinking is flawed...

If your thinking is flawed...

It cannot be trusted.

You must have a validated SolutionFrame.

You'll find a profitable process for validating your SolutionFrame inside my book, The Tribemasters Practice.

Let's assume you've locked in a pretty super SolutionFrame...

You don't want to develop the reputation for being right with everyone just yet...

What you want is to develop it with your clients first...

And that means listening to them and responding to what shows up for them based on your SolutionFrame.

Now this is very important...

Why?

The more confidence they have in your SolutionFrame, the more likely they will own the implementation of it.

So you almost always want to turn them back to your framework.

Next...

Once you're crystal clear about where they are and their challenges...

Give them recommendations for actions to take.

Now pay attention...

Now let's say I'm giving you directions to a building...

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I wouldn't just say...

Go down this road...

At the end turn right and follow that road and you'll see a white how at the end.

That's the house you're going to.

===========================

No I won't do that.

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I'd say...

Follow this road down to the end...

It's a very long road and at some point you might start thinking maybe the directions are wrong...

But keep at it.

About 10mins in you'll see a sign post on your left just in front of a grey building...

Once you see that know that you're just a few minutes to the end of the road.

If for any reason you don't see the sign post, the grey building will be there. It's the first and only building on the road....

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In order words...

I'll tell you what to expect on your journey based on my framework.

Every time I tell you what will happen...

And exactly that happens...

I create belief inside you and expand what you think is possible for you.

If i do that with you enough times...

Pretty soon by default...

Every word from my mouth becomes a self fulfilling prophesy for you.

Not because I'm super smart...

But simply because your experience with me has trained you over time to believe that I am always right...

And when I tell you something...

You best resources come online and facilitate the realization of what I have said.

Now...

Think about that for a moment.

So you start with your clients and develop a reputation for always being right.

And they will speak for you passionately behind closed doors you do not qualify to enter.

They will open doors for you and fight to keep those doors open for as long as you need them too.

Once you have the trust of your clients...

It's now time to take this to the next level.

Remember you job in building a Tribemasters Practice is to simply create, and keep customer?

You create customers with content.

You keep them by facilitating movement towards a future they want.

Now here's something else...

Every bit of content that created trust with your clients...

Invariably will create trust with your customers.

For instance...

Recently a client was having difficult creating an offer for a training contract she'd been offered...

I took a tool I've only ever used with my Diamond mastermind members: The 10k Front End Offer and made it available to her...

The tool help you create a 10k first offer for organizations that set's the tone for aa 3 to 5 year relationship with them...

The impact on her was instant...

Now imagine if I made that available to the public to build a tribe of customers....

Once they get their hand on it...

Implement it...

It kick starts my reputation for being right.

For year's I built a reputation for myself with my now rested Brand Acceleration Workshop...

The workshop was a set of predictions based on my experience with my clients..

1. Forget about niching, focus on problem solving and messaging
2. It takes 18 to 36mths working full time to build a successful practice
3. Build a circle of clients first, them a tribe of customers and then finally and audience of leads - most people do that backwards

And the more taught this...

The more people saw the truth in what I shared and they simply linked their future to mine and joined me.

That's why I have the quality of people around me that I do.

So share the insights you've gleaned from working and proving your SolutionFrame...

Speak...

Write...

Get on media...

And you'll start to scale trust on a massive scale.

Developing a reputation of always being right.

So now you've engineered trust...

How do you earn it....

How do you keep it...

Simple...

Do what I've always told you.

Till tomorrow...

Get out of your own way.

CTM

PS: When you're ready, there are fundamentally 4 ways I can help you succeed on your journey to building a wildly successful and highly profitable global practice that matters:

1. If you're just joining us and have no clue what we're about, I recommend you read my new book "The Tribemasters Practice" it'll give you a grounding in the Tribemaster Framework and a plan for getting to your first $25000 a month from your practice.
2. You've started your practice but You've been struggling to get to a consistent $10000 a month from your practice. Tribemasters Academy might just be right for you. It's a $1500 a year investment. Hit reply and let's have a conversation about that.
3. You've been around a while, gone past the $10,000 a month mark but You're stuck and would like to break through to $25000 to $80,000 months. Then the International Society of Tribemasters might just be right for you. It's a $10000 a year investment. Again, hit reply and let's talk.
4. You are a high performer doing $100,000+ a month and you want private support to achieve seemingly impossible goals over a 12 month period. ProjectXponential might just be right for you. It's a $50000 a year investment with very strict criteria for joining. If this is you...let's talk.