Hey there people!

For a lot of people in the expert space...

The most dreaded question is: How much do you charge?

In the 97 day challenge, I teach you NOT to answer that question without context...

There's not time to explain that in full but to help you right now...

Here are three thing NOT to do:

1. Don't quote some random number out of thin air.
2. Never act surprised or unprepared for the question.
3. Never get defensive about your price. If you work with me, remember that you are exclusive, expensive and not for everyone.

So now you know what NOT to do...

Here are some fun ways that I've handled this question...

Feel free to use what works for you.

Ready?

Here we go..

" Victor how Much Do You Charge?"

A lot. Why do you ask?

" Victor how Much Do You Charge?"

I'll answer your question in a moment but to give you a more accurate answer, may I ask you three questions first?

" Victor how Much Do You Charge?"

Well...typically I have a friends and family rate that might apply but we're not friends yet - do you mind if I ask you a few friendly questions that will help us answer your pricing question together?

" Victor how Much Do You Charge?"

It's N9m until I know what you're buying. Can we spend a few minutes narrowing that down to help you lower the price?

#evillaugh

I always love the look on their face when I say it's $9million

" Victor how Much Do You Charge?"

I have good news and I have bad news. The good news is that you don't have a N50,000,000 problem. The bad news is that you don't have a N50,000 problem, either... if you can help me answer some key questions, we'll both know a lot more about what your investment might look like.

" Victor how Much Do You Charge?"

If it works, it's cheap. If it doesn't, it's expensive.

" Victor how Much Do You Charge?"

Let's talk about what you're trying to accomplish first and then we'll work out some pricing options based on that.

" Victor how Much Do You Charge?"

Do you want the Maserati version, the Toyota version, or the Danfo?

" Victor how Much Do You Charge?"

A project like the one you're asking about ranges from NX to NY. Sometimes a little more. Not usually less. Is that what you were expecting to invest?

" Victor how Much Do You Charge?"

There's no good answer to that question in a vacuum. Can we talk a little more about what you're hoping I can do for you? Then I'll give you some pricing options that make sense for your budget.

" Victor how Much Do You Charge?"

A project of this scope only makes sense if it's already in your budget. Nobody wakes up one day and suddenly finds the money to solve these kinds of problems. If you can share the budget range you have set aside for this, I can tell you if it makes sense for us to talk any further.

" Victor how Much Do You Charge?"

Sounds like price is the most important factor to you. In my experience, everything is expensive until you want it. Can we talk about what you want and then work our way to the pricing options based on that?

" Victor how Much Do You Charge?"

It's more than an uber ride to Lekki but far less than the cost of owning Lekki.If we can chat for 10 minutes about why you called, I can give you a much more specific answer. Do you have 10 minutes now or shall we look at our calendars?

I gave this response to one of the most fun people I've ever worked with.

" Victor how Much Do You Charge?"

Until I have a better idea of what you want - and whether or not I can even help - any number I give you is going to be too high. Would it be OK if we spend a few minutes discussing you needs? Then if I can help, I'll get you the pricing options you need. And if I can't, I'll refer you to some other great resources that do things I don't. Fair enough?

" Victor how Much Do You Charge?"

I'm incredibly expensive and worth every penny. The real question is: Are you worth an investment of my time and energy.

#evillaugh

To be honest I gave this response to a prospect who told me that I'm way too proud and someone should bring my head back to normal size.

" Victor how Much Do You Charge?"

Everything in your savings account.

Hehehehe...

This was in response to someone in my audience shouting: How much?

Which ones are your favorites?

Hit reply and let me know!

CTM

PS: The 97 day challenge offer for coming onboard for N700k goes bye bye this Friday. If you're serious about taking your practice to that critical next level of success, you owe it to yourself to be apart of the program.

Hit reply and let's talk.