"An imperfect ThinkSheet that exists is infinitely more valuable than a perfect framework that remains trapped in your head." - CTM

Hey ,

So...

Yesterday I appologized for not informing you well in advance of my "break"...

Well...

Today in keeping with my newfound sense of decency...

I should probably let you know that I'm shifting delivery times for The Certain Way.

Basically I'm shifting from 8am WAT to 10am WAT.

Why?

Well...

Let's label it lifestyle changes.

So now you know.

I promised to show you the exact ThinkSheet™ system that transformed my practice from intellectual wealth destruction to systematic asset building.

But first...

Let me tell you about the moment I almost lost everything I'd worked to capture.

It was month six of implementing systematic IP capture.

I'd built this collection of 73 ThinkSheets....

Documented 31 proven frameworks...

And was finally feeling like I'd escaped the intellectual property massacre that had...

Well...

Haunted my practice for years.

Then my laptop crashed.

A complete hard drive failure that took with it months of carefully captured insights...

Systematically documented breakthroughs...

And the beginnings of what would become my most valuable intellectual property assets.

The kind of crash that makes you question everything.

Including your faith in technology...

Which seems increasingly justified given how often these things happen these days.

I sat in my computer guy's office watching him shake his head....

And felt that familiar sinking feeling.

Except this time...

It wasn't just one lost framework from a client session.

This was my entire intellectual property recovery effort...

Evaporated in a single hardware failure.

Like watching years of work disappear into digital purgatory.

That's when I learned....

The hard way...

As usual....

The difference between capture and preservation.

Capture gets the insight out of your head.

Preservation ensures it survives contact with reality.

#pausingfordramaticeffect

I once lost three weeks of frameworks because I spilled coffee on my notebook.

Coffee!

The irony wasn't lost on me.

The experience taught me that systematic intellectual property development requires more than just better note taking...

Did you catch that bit of vocal IP?

You didn't?

Lemme say it again...

Systematic Intellectual Property Development #gbam

It demands a complete framework for turning your insights into bulletproof business assets.

Here's the 7 section ThinkSheet™ system that came from that near IP death catastrophe:

Section 1: CONCEPT (The One-Line Capture)

Every framework must be reducible to a single, memorable statement.

If you can't explain your breakthrough in one simple sentence and I mean one actual simple, easy to grasp sentence....

Not a meaningless word orgy disguised as a sentence...

You don't understand it well enough to systematize it.

Example...

Constraints accelerate decision making by eliminating analysis paralysis through artificial limitations.

Really?!!!

Why not just say....

Fewer options mean faster decisions

#bumbaclat!

Now...

This isn't just about clarity though clarity helps.

It's about survival.

Ideas that can't be compressed into memorable formats....

Don't spread....

Don't stick...

Don't scale.

They die quiet deaths in forgotten documents.

Section 2: CONTEXT (The Problem Frame)

Document the specific challenge this insight solves and why traditional approaches fail.

Include the business or personal cost of the problem remaining unsolved.

This section answers the question: Why should anyone care about this framework?

Because if they don't care, they won't implement.

And if they don't implement...

Well....

You get the idea.

Section 3: CONTENT (The Proof Arsenal)

Here's where most experts fail catastrophically.

They document the idea but skip the evidence....

Like building a house without a foundation.

Every ThinkSheet must include:

The story of how you discovered this insight...

People love stories, even boring ones...

Specific results from applying it with clients

External validation....

Research....

Expert opinions...

Historical examples...

The exact language that makes it memorable and shareable

Think of this as your intellectual property's resume.

Would you hire an idea without proof it actually works?

#selah

Section 4: APPLICATION (The Deployment Protocol)

Transform your insight into something others can implement immediately.

This means:

• Three concrete steps maximum, people can't effectively remember more than three things
• Clear success criteria
• Common obstacles and troubleshooting
• Time investment required

If someone can't apply your framework successfully within 48 hours of reading your ThinkSheet....

You haven't captured it properly.

Period.

Section 5: KEYWORDS (The Language Vault)

Record the exact phrases that make your concept stick.

This includes client language about the problem....

Your unique terminology...

Memorable analogies or metaphors....

These keywords become the foundation for everything else.

Workshop titles...

Book chapters....

Social media content...

Client conversations...

All of it stems from this linguistic DNA.

Did you catch that...

Linguistic DNA.... #winkwink

Kai....I'm on fire this morning!!!!!

Section 6: ASSET PATH (The Development Roadmap)

Plan how this ThinkSheet will evolve from simple capture to revenue generating intellectual property:

Typically we start with...

A 15mins Talk....

A micro talk point...

A Cheatsheet...

Redfiles...

90mins training sessions...

Most experts skip this section and wonder why their insights never develop into business assets.

The pathway must be intentional from day one.

Section 7: PROOF PLAN (The Validation Strategy)

Define exactly how you'll test this framework and collect evidence within 48 hours...

• Who will you test it with?
• What specific result will prove it works?
• How will you document the outcome?
• What metrics will validate its effectiveness?

Frameworks without proof plans remain theories.

Frameworks with systematic proof collection become assets.

It's that simple.

And that difficult.

Here's what happened when I rebuilt my IP library using this system...

Within 3 months of the laptop crash....

I'd not only recovered my lost frameworks but improved them.

The forced recreation revealed which insights were truly valuable...

The ones I could reconstruct from memory...

And which ones were intellectual clutter.

More importantly, the systematic approach created compound effects I hadn't anticipated...

ThinkSheets began connecting to each other forming meta-frameworks.

Client applications generated new insights...

Kinda like intellectual property having intellectual property babies...

Proof collection revealed which concepts had legs and which were one hit wonders.

The asset development pathway turned individual insights into comprehensive programs.

It was like watching scattered puzzle pieces suddenly form a complete picture.

The Triangle Test framework from yesterday's email?

Here's how it actually works...

When facing any overwhelming decision....

Force yourself to identify exactly three options.

Not two...

That creates false dilemas.

Not four or more...

That creates analysis paralysis.

When you're stuck choosing, narrow it down to three clear options.

Here's how:

Step 1: Write down every way you could tackle your problem

Step 2: Group similar ideas together until you have three main approaches

Step 3: Figure out what you give up with each choice

Step 4: Pick the option where you're okay with what you lose

Example: Should you get your ideas organized?

Option 1: Keep doing what you're doing

What you give up: Growth stays slow and predictable

Option 2: Start with simple systems to capture ideas

What you give up: Time now, but you stop losing good ideas

Option 3: Build a complete system for developing your expertise

What you give up: Major effort upfront, but ideas compound over time

This stops you from overthinking by making you compare real choices instead of endless possibilities.

No more decision paralysis disguised as "thorough analysis."

Tomorrow....

I'll reveal the single biggest mistake I made during my first year of systematic IP capture.

A costly error that nearly convinced me the entire approach was flawed....

Kinda like trying to judge a restaurant by the first bite when the chef was having an off night.

Understanding this mistake could save you months of frustration and thousands in lost opportunities.

My laptop crash taught me something profound about intellectual property development...

Your insights are only as secure as your systems for preserving them. Individual brilliance without systematic preservation is just expensive entertainment that dies with your memory.

Oh and...

Remember the client breakthrough that almost disappeared in the laptop crash?

It became

"The Stakeholder Alignment Protocol"...

A framework that's since generated over $400K in consulting and coaching revenue and been licensed to three different organizations.

I don't make a lot of noise but you've gotta admit I'm pretty badass.

Anyways...

Here's what I want you to take away from this...

Every captured insight is potential intellectual equity, but only if you build systems that can survive contact with the real world. Including laptop crashes, coffee spills, and the general chaos of modern life.

This is The Certain Way.

All you have to do...

Get out of your own way.

CTM

PS: I have 3 spots open for a Deliberate Design Intensive with me in September. It's private and just me and you. The investment? $5000 for individuals and $15,000 for organizational teams. It's one day. We get together and I install and IP development process for you.

Hit reply and send Deliebrate Design and I'll send you details.