"The graveyard of expertise is filled not with bad ideas, but with brilliant insights that died from neglect." - CTM

Hey ,

Miss me?

I hope so.

Took some time off for some much needed me time.

It was only after the fact that I realized I should have told you.

Sorry about that.

Years back...

I'm talking my early days in Lagos...

I'd just finished an amazing client session...

One of those conversations where everything clicked...

The client had multiple breakthroughs...

And I delivered what I knew was transformational guidance.

My mind was buzzing with the sweetness of what had just happened.

But...

As I made my way from my client's place to the busstop...

A terrifying thought crept in:

What exactly did I just do in there?

I could remember the client's excitement.

I could see their face light up when they "got it"...

That moment when confusion melted into crystal clarity.

But the specific framework I'd used?

The exact sequence that created the breakthrough?

The particular questions that opened the floodgates?

It was already fading.

By the time I reached the gate to their estate...

I'd lost 60% of the magic.

The nuanced language that made it stick was disappearing.

By the time I got in the bus that took me towards home...

Maybe 80%....

I could remember having a breakthrough...

But I couldn't reconstruct how it happened.

By evening when I got home...

It was just a warm memory of "having helped someone."

That night...

Lying in bed next to my wife and staring at the ceiling...

I calculated the brutal cost of this pattern.

How many six figure insights had I lost to the "leaky bucket" of my own brilliance?

The math was devastating:

Average client breakthroughs per month: 12-15

Frameworks worth systematizing: approx. 10 per month

Five years of that = 600+ potential intellectual property assets

Estimated humble value per proven framework back then: $50,000-100,000

Total intellectual wealth lost: $30-60 million

I wasn't just forgetting ideas...

I was systematically destroying a fortune in intellectual property through sheer neglect.

The turning point came at 2:47 AM that same night.

Unable to sleep...

I grabbed my laptop and started reverse engineering what I could remember from that afternoon's breakthrough.

What came out of that was a harsh reality check...

I'd been operating like a consulting magician...

Performing unrepeatable tricks instead of building systematic methodologies.

The next morning...

I made a decision that changed everything about my practice.

I created what I now call a ThinkSheet™....

A one page system for capturing, structuring, and deploying insights before they leak away forever.

That single ThinkSheet transformed everything:

It became "The Triangle Test"....

A framework I've now used with 200+ clients

It's generated over $300K in direct revenue through consulting applications

It saved me roughly 400 hours of "reinventing the wheel"

It became the foundation of three different workshop formats

It evolved into a licensing opportunity worth $75K annually that I quietly run on the side.

It created the intellectual backbone for a lot of what I do today.

Here the thing thought...

Over the following weeks...

I realized I'd used variations of the same framework with at least eight other clients over the previous year.

I just never captured it systematically.

I'd been accidentally recreating the same million dollar solution repeatedly, starting from scratch each time.

#pausingfordramaticeffect

Great experts don't succeed because they have more ideas...

They succeed because they design those ideas deliberately into assets that compound.

Every insight you generate through client work....

Every breakthrough you create in transformational sessions....

Every methodology you develop through practical application represents crude intellectual oil waiting to be refined into valuable business assets.

The research backs this up devastatingly...

The average expert generates 847 potentially valuable frameworks annually through client interactions....

Spontaneous insights...

And breakthrough moments.

Of these...

94% never get systematically captured...

Developed...

Or deployed as reusable assets.

We're not just forgetting good ideas....

We're participating in the largest wealth destruction event in the expert economy.

But it gets worse.

While most experts continue bleeding intellectual capital through unstructured practices...

A small minority has discovered how to systematically capture and develop their insights into assets that compound and work whether they're sleeping, traveling, or focused on other priorities.

The competitive gap is widening exponentially.

Especially in the age of AI.

After three years of systematic capture...

These experts possess intellectual property libraries of hundreds of proven frameworks while their competitors continue recreating solutions from scratch.

Tomorrow...

I'll share the complete system that ensures no valuable insight ever leaks again....

Including the exact ThinkSheet™ template that's helped me build a $2.3 million intellectual property library over 36 months.

Yup...

You read right.

I'll show you:

The 7 section framework that captures insights in their full power

The 15 minute protocol that turns any breakthrough into a deployable asset

The proof collection system that validates which frameworks are worth developing

The asset promotion ladder that converts simple insights into revenue generating IP

But first...

Let me ask this...

1. What brilliant insight did you have last week that you're already forgetting?
2. How many times have you solved the same problem for different clients using slightly different approaches?
3. If you could no longer work directly with clients, how much value could your documented methodologies provide to your business?

If questions 2 and 3 make you uncomfortable...

You're not alone.

Most experts realize they've been accidentally destroying intellectual wealth for years.

The good news?

Every day you delay systematic capture costs you frameworks...

But every day you implement it compounds your competitive advantage.

Your next breakthrough is coming...

The question isn't whether you'll generate valuable intellectual property.

The question is whether you'll build the systems to preserve it before it joins the cemetery of forgotten frameworks.

This is The Certain Way.

All you need do is...

Get out of your own way.

CTM