The first time I raised my fees (Biko don't do this)
Sep 22, 2021 12:01 pm
Hey there
Several years ago...
I offered my very first year long "high ticket" program.
After weeks of marketing and hours of conversations...
I enrolled three clients at N360,000 ($1800) each for a total of N1million+ ($5,400).
WARNING: DON'T! LAUGH!!
Now let’s fast forward to 2021…
I sat down via zoom with a lady I'd only just met...
60 minutes later, she had said yes to a 12 month engagement for $48,000.
$5,400 for three clients, vs. $48,000 for one client.
What made the difference?
Well...
First, let’s look at some of the big differences in the two scenarios…
That first program meant 2hrs of my life every day for 12 months!!!
No joke.
I STOPPED enrolling after three clients because I literally did not have any more time in my schedule.
Meanwhile...
The 48k engagement contains 4 VIP intensives (8days with me over a 12 month period) that I can’t wait to deliver.
For that first program....
I had to answer dozens of their questions.
One client got her husband on the phone.
There was a lot of talk about how it was SUCH a big investment.
And I was waiting on the edge of my seat....
Nervous AF...
Wondering if they were going to sign up.
When they did...
They broke the money up into 12 installments.
smh #sigh
For the 48k engagement...
25mins into the conversation...
I gave her an assignment to do...
She finished the assignment within the hour...
Asked for payment details...
Paid in full...
No stories.
In that first program...
I was the marketing strategist.
I spent hours and hours and hours creating marketing content off the top of my head.
It was exhausting.
Yet I positioned myself in that way because I thought I “had to” in order for it to sell.
For the 48k engagement...
My focus is coaching her to access her personal power and make the impossible possible...
No content generation...
No videos...
No workbooks...
Just conversations that open up her potential.
In that first program...
I was doing what I thought I had to do so that people will pay for it.
For the 48k engagement..
I do what I was BORN to do.
I’m not worried whether my client will get results because I expect her to get results.
BTW: The technology behind being able to guarantee results is something we get into big time inside the 97day challenge..
Anyways...
If you've been paying attention so far...
You’re going to notice something:
Until you DECIDE that you NO LONGER have to “prove” your worth…You are going to overcomplicate things.
You'll...
Over-stuff your programs.
Over-deliver (And yes...over delivering can be a bad thing)
And end up right back on the sufferhead bus...
Because a part of you secretly believes that you “have to provide value".
Meanwhile...
You don't even know what that means!
Now here’s the GREAT news…
At any point...
You can CHOOSE.
You can DECIDE that you’re done with over-delivering...
Done with over-giving...
Done with the constant worry about whether or not you get sign ups…
Done with the constant nagging feeling of “not enough.”
When you do...
That’s when you’re free to charge in alignment with what is actually, really TRUE for you.
In other words…. that’s when your fees will go straight up.
Best part?
Your clients get even better results than before.
Soooo…
If charging more is as easy as making up your mind, why aren’t more people doing it?
ANSWER: FEAR
And because of that fear, you get lost in the "I have to prove my worth" nonsense.
Here’s something I've had to learn the hard way…
You can’t “do” your way to "becoming" a high profile, highly paid person of influence.
Yes...
It’s easy to “decide.”
Yes..
It’s easy to make promises to yourself.
But without a FRAMEWORK and STRUCTURE...
Your brain will mess you up.
It's one of the main reasons why I created the 97 day challenge.
To help you implement and establish...
These foundational frameworks and structures.
The benefits?
Well...
You'll make more money obviously...
You'll have more impact in the market place...
But...
The real game changer is remembering.
Remembering who you truly are… and coming from THAT place.
All of the time.
Till tomorrow...
Play a bigger game.
CTM
PS:
I have spots open for the 97day challenge in January 2022 right now.
The goal is to help you create, sell and deliver a high ticket transformational program at the $3k, $5k and $10k+ levels and ultimately lay the foundation for bringing $10k a month in revenue.
Think you might like to join us?
If you'd like to lock in your spot at an early bird rate of N650,000.
Hit reply and let me know. If you reached out yesterday...I'll be in touch today.
NOTE: This early bird offer ends October 31, 2021.
PPS:
Wanna learn how to build a profitable and sustainable coaching practice? Shine Lagos comes up on October 2nd 2021, if you'd like to join us or want to secure a seat for someone...please call 09086786515 0r 09086786516
PPPS:
The Brand Acceleration Workshop comes up in October.
Specifically October 4th to 8th 2021.
For $100 or N50,000...It's pretty much the best marketing/sales training experience for coaches, consultants and trainers this side of the world.
If you'd like to be an affiliate and get rewarded with a 50% commision for helping someone improve their business...
Hit reply and let me know so I can get you all set with an affiliate link.
If you've already reached out to me...be on the lookout for notification from Selar today.