Hello ,

We're now at the fifth component you need to snap into place to run your recurring revenue program...

I'm talking about your Monthly Calendar.

Here we’ll talk about the three things you need to do every month, including:

• Sourcing, which is where you create the content for your membership site.
• Sales, which are the marketing activities you need to complete to get more members.
• Support, which is servicing and satisfying existing customers (which helps with retention and backend sales).

Let’s look at each of these three separately…

Monthly Activity #1: Sourcing

Here you have multiple options for sourcing your content, including:

• Do it yourself.
• Outsource it.
• Use PLR to create your content.

No matter what option you choose, you need to develop a consistent schedule so that you get your content out every month on time.

TIP: It’s a good idea to have at least one extra month of content on hand at all times, just in case something happens that you can’t deliver the current month. In other words, give yourself a cushion in case you fall ill, or something similar happens.

For example, if you need to create one new report every month – which you typically deliver at the beginning of the month – then mid-month in the previous month you need to set aside enough time to create the content.

(Or to hire someone to do itr and check on their progress.)

Now for some quick work:

What content do you need to create each month?

How long is this content (e.g., how many words or pages)?

Will you do it yourself or outsource it?

How long will it take you to create this content? (Be specific in terms of hours, and give yourself a wide cushion if you’re not absolutely sure how long it will take.)

Here’s the next component that needs to find a place on your monthly calendar…

Monthly Activity #2: Sales

This is where you take consistent steps every day you work to generate new customers.

Here’s my advice: start by picking just ONE advertising method, implement it fully, and be sure you’re getting good results. Once you’re getting good results, then you can add another method.

Here's something else:

Unless you already have a solid grasp of your market and their specific needs...

Don't start with paid advertising.

Instead I'd recommend you go with content marketing...taking advantage of facebook groups and social media in general...

Simply show up everyday...

Do videos...

Go live...

Monthly Activity #3: Support

For this task, you’ll need to allocate enough time every month (or hire someone) to staff your customer support desk.

If you offer any group coaching (either as the main offer or the bonus), then you need to set aside time for that as well.

For example, if you have minimum inquiries, then you might answer customer support questions at two or three set times per day (such as 9:00am, 1:00am and 5:00pm).

If you outsource this task, then you need to set aside time to check if your staff has any questions for you that they’re unable to answer.

Initially, you’ll also need to set aside time to train your staff.

Your Turn: Planning Your Monthly Calendar

So, now that you know the three main activities that must appear on your monthly calendar (Sourcing, Sales and Support), it’s time to develop your custom calendar.

1. Start with your support tasks, since you’ll likely do those at fixed times (such as checking inquiries three times a day as mentioned above).

2. Secondly, plan your content creation early in the day to be sure you meet your deadlines.

3. Third, add in your marketing activities during the second part of your workday.

Let me give you an example of what a typical day might look like.

Your day may look quite a bit different depending on what you’ve outsourced and what marketing methods you’re pursuing.

9:00am: Answer support inquiries

10:00 – Noon: work on content

(Lunch)

1:00pm: Answer support inquiries

1:30 – 5:00: Marketing activities

5:00pm: Answer support inquiries.

Again, that’s just an example.

Go ahead and create your own daily and weekly schedules, and then compile them to create your monthly calendar.

Note that when you’ve completed your content creation for the month, then your entire day will focus primarily on marketing activities.

Till tomorrow

Play a bigger game

CTM

PS:

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