Hey there

It means absolutely nothing!

In fact for you to understand just how meaningless those numbers are...

I can't even remember them as I type out this email.

So why did I write them if I knew they were absolutely useless?

The answer to that holds the secret mind hacking strategies influencers like Steve Jobs habitually used to install their unique mind viruses.

Here's are a few examples...

Exhibit 1:

Let's start with that diabolical mind virus I love to hate: APPLE.

When Apple would launch a new device that was destined to start a revolution...

They would create a big, dramatic event.

I'm talking giant events that are live-blogged to millions in real-time....

Exhibit 2:

More and more these days documentary film and online video are used as ways to get attention...

Or direct attention toward something...

So...

When James Colquhoun wanted to launch a revolution to change the way people look at the food they put in their body...

He created a documentary called Food Matters that would serve as his ticket to getting the kind of attention that he wants...

He launched it online and it absolutely exploded.

(Y'all should check it out on youtube...it's quite educating)

There was no theatrical release.

But it rallied millions of people to watch, share, then change their behavior and tell others to join in.

Rallies, festivals, conferences, tours and pretty much any other kind of launch can serve this same purpose for those you want to inspire and connect with.

Every great story...

Every great revolution..

Every great movement that I've studied over the past 6 years...

Generally starts with something that catches the attention of a lot of people...

Or that inspires them to take some form of action...

Sometimes...it’s naturally occurring.

Sometimes...there’s some environmental thing that triggers mass action.

Sometimes, it’s political.

Sometimes..it just happens.

But in business...

More often than not...

Just as we saw in the example I shared...

It can actually deliberately be engineered...

Here's something else...

When it comes to the matter of becoming a high profile, highly paid person o influence in your field...

This attention getting magic is often linked to something that happens in your own life that forces you to pay attention to something that you previously ignored.

In my case...

It was the death of my grandmother...

It gave a totally different meaning to the phrase I'd heard her share all my life: Play A Bigger Game...

It was only after she passed...

That I truly understood it and started living it.

In the case of James...the guy I talked about earlier....

The thing that led James to start the Food Matters revolution was very personal.

His father was getting sicker and sicker and he turned to nutrition as a way to help him get well.

His father’s illness was the thing that got his attention...and that led to his own awakening.

And that, in turn...

Led James to create a similar experience of awakening on a more mass scale through an eye-opening, provocative media experience.

So think about it...

What incident do you currently have in your life...

What have you experienced or are experiencing that you can leverage to get more attention in the market place...

And perhaps launch your own mind virus...

If you want to share...

Simply hit reply and let me know...

Till tomorrow...

Get out of your own way.

CTM

PS: Have you booked your seat for BTS? Don't say I didn't let you know on time.