Hey there

Most of the business owners and experts I talk to on a day to day basis understand that they can get all the business they want if they get in front of enough prospects...

But most people think that just having one on one conversations is the only way to do that..

It's not.

If you've followed the conversation for a while now...

You'll know that as far as the Community Mastery Method™ is concerned...

The goal of our entire marketing game is to create and keep a customer...

Why?

Because customers become clients.

The game is...

Step one: Create an audience

Step two: Turn them into customers..

Step three: Convert the customers into clients

You can leverage yourself and actually turn your audience building efforts into an opportunity to get customers at scale...

Once way to do that if you're targeting professionals today is with a compelling 45 - 60min audio.

The audio to be effective must contain your most impressive insights and also directly speak to a clearly identified problem your market deals with.

It must also contain instructions for a logical next step for people who listen to the audio.

For instance...

If you an accountant...

A 45min downloadable audio on 5 most important ways your business is losing money is a good thing to share.

Follow that up with an offer for a free business audit...

And use that to up sell your services..

If you own a school...

An audio on How to Raise A Child You Don't Have the Time To Raise might be pretty interesting...

Invite parents to bring their children to your school...

Once the audio is created...

Here's how you use it..

First is distribution...

Simply set up a landing page...

And a form for them to fill to get the audio as a download.

Drive traffic to the page using social media and paid ads...

Second...

It's not enough to just distribute the audio and wait...

Follow up on those who access it.

The follow up in this case is an automated series of emails and invitations sent to them over a period of 14days...

Basically you're following up to find out if they'd listened to the audio and maybe offer a few extra tips...

As well as offer them an opportunity to reach out to you.

Bottomline you want an excuse to build the relationship.

Third...

Track your results...

How many audios downloads do you need to get out...

or

How many people have to listen to the audio in order for you to get one clients...?

Once you know that...

Your sales become more or less predictable.

Now whilst this strategy is workable...

You need to understand the context with which to get the best out of it..

In essence...

You need to understand how to use...

The Clarity Filter™ to fully understand and get into the mind of your best prospects..

The Consistency Protocol™ to amplify your influence and impact with the audio

The Connection Builder™ to create trust and high ticket sales starting with the audio..

These are all concepts that are taught in the Brand Acceleration Workshop coming up in September.

You can get in for N30,000 if you come in before midnight this Sunday...

For details about the workshop click here

Let me know your thoughts...

Victor

CTM