Hey there

So in my last email I talked about how the simple act of cutting down

your expenses can instantly mean more money in the bank for you...

I got a few responses to that...

First were those who literally just found out about appsumo...

And as a result wanted to say thank you...

One even sent me a bowl of peppered snails...yum!

Second were those who asked me how I expected them to cut down

when everything was so essential...

Well for some of them...

I booked out some times and we went through everything they had

on subscription...

Guess what...

There was a $27 a month membership program that they were a part of...

But they hadn't even accessed the website in a year and a half!

Give it up!

Ah but CTM what if I need it at some point...

#rollingmyeyes

#ifeellikespankingyou

Here's a general rule of thumb that I follow...

If I don't use it monthly....I don't pay for it monthly...

Anyways...

Concerning our matter for today...

Now that you've started working on eliminating non essential

expenses...

You really should start paying attention to what you're paying

people for their time...

I'm referring to those of us that have staff...or VAs

If you don't have staff yet...

Pay attention still this might help you too.

There are two key things you need to master if you want to

get the best from your hiring efforts:

First is delegation...

Second....automation...

Most of us fail at both...

And even when we have some skill..

We do them in the wrong order...

First you automate...

Then you delegate...

What exactly do you automate?

First is your customer response

You can do this with messenger bots for your website and social

media pages...

Now before you go running off with this...

Let me give some context...

If you're currently not bringing in N40million ($100,000) a year from selling your

expertise online...

Use messenger bots to build intimacy with your audience on a mass

scale...

DON'T USE IT TO AUTOMATE CUSTOMER RESPONSE

If you're above $100k...

By all means do so.

Second...automate your marketing processes

Did you know that you could actually make a lot of money simply

making one post a day in a well curated facebook group that you admin?

In addition to your regular posts...

Simply schedule a sequence of 7 educational posts designed to upsell

a product or service and simply let that run on a monthly basis...

Better yet...

If you use a bare bones autoresponder like sendfox...

You can literally take automate the process of bonding with your members.

Now with sendfox...

When I started using it...

I kinda confused my setting with the setting I have for sendgrid...

So my automations didn't go out as planned...

Now that I've fixed it...

All is well again and out of the 331 people on this list who have download

my guide and hopefully read it...

8 have taken me up on the actionplan consultation as a direct result of my

automated onboarding sequence...

Basically a set it and leave it automation that builds the relationship and

puts money in your pocket...

Now just incase you're wondering...

The actionplan consultation sells for $1000...

So I'm not talking chump change.

Third...automate and leverage the recording of your meetings and sessions

For those of use who don't know anything about it yet...

otter.ai is an online artificial intelligence application that can listen in on and

transcribe your meetings and presentations...

Haven't you ever been frustrated by the fact that you drop all these truthbombs

in your sessions...

And yet don;t have a way to capture them...

Well Otter.ai solves that problem...

Thanks to it...

I have transcripts that I've turned into audip products, reports, checklists...

All of which I can use to build my business even more.

Those are just ideas for you.

Generally speaking...

The fewer the things you don't have to worry about the better...

Technology can help with that...

So try a tech option first before thinking to hire...

That way...

The person you hire can be more of a project manager...

Managing your automations as well as all the other stuff you give

them to do...

I believe if you're in this space...the expert space...

The very first person to hire is a personal assistant...

Just make sure the person has the ability to multitask...

Please don't make the mistake of hiring someone to post on social

media for you...

That I think is a big mistake and a serious waste of your resources...

Hire someone to do jobs that contribute directly to your bottomline...

Anyways...

I better stop here....

Till tomorrow...

Victor

CTM

PS:

I've now official closed registration for the 7 Day Cash Machine...if

you got in...I'm so excited for you. You'll be hearing or reading from me soon.

PPS:

I'm thinking of putting some rhythm back into my emails. That means a definite

tine for publishing. I'm thinking 8am daily or 10am daily west african time. Hit reply

and let me know what you prefer.

PPPS:

I'm going to be hosting my 5 day Brand Acceleration Workshop from 6th of

July 2020. One of the main reasons most of us don't go as far as we can with

our businesses is simply because we don't understand how exactly to market ourselves

online.

The brand acceleration workshop will fix that.

Be on the look out for details and early bird rates.