Hey there!

So an amazing thing happened...

After yesterday's email...

For the very first time...

I had 100 people unsubscribe from

this list...

And about 27 send me emails...

Asking me never to contact them

again if I insisted on being so rude...

Hehehehe...

#sipssuicidecoffee

#aaah

When I checked the open rates

for most of them...

They on average had opened

and read less than 15%...

Of the emails I'd sent them...

I expect some more unsubscribes..

As more Pauls and Glorias..

Find and read the email...

Hehehehe...

Today...

Let me tell you about my favorite

people...

These are the people who end up

being my customers and clients...

Their names are Fifi...

And Edward...

Fifi and Edward share the following

characteristics....

The relentlessly execute on one business

model...

The focus on value creation first..

In other words...

They are all about giving before they get.

They are true entrepreneurs...

Meaning...

They are focused on the optimization

of everything they do.

They are driven by intention, purpose

and meaning...

For them...

Money is only fuel...

It's not their destination...

It's a tool they leverage to create...

Impact and influence...

And keep score

They obsess about becoming a member

of upper echelons of their field...

(Echelons...I've been waiting for an

opportunity to use that word ever since

I first head Paul Adefarasin of House

on the Rock use it...Truly dreams can

come true...heheheh)

They are ok with steping out of

their comfort zone...

They aren't afraid to do or try

something new...

Simply because its hard at first.

They value commitment...

And are very service oriented.

They build long term enterprises..

By focusing on fundamentals...

They are not swayed by shiny

new tactics...

They understand the value of NOT

being the smartest person in the room..

So they actively invest in qualified

mentors, masterminds and

private paid peergroups...

They know the value of being inspired

by the company you keep...

They are strategic in their approach

to things...

They know what to do now...

And what to do next...

They know that learning

comes from doing...

And not from some weirdly

popular form of...

Mental masturbation...

Finally...

They are life time students.

So daily study is a life time practice.

I absolutely love Fifi and Edward...

I invite them to my place...

We hangout and go to movies...

Work is fun with these guys!

They operate very differently

from Paul and Gloria..

Fifi and Edward manage their

attraction to shiny objects...

They're not addicted.

They can control what they invest in

and what they chooses to ignore.

They dont's create isolated “money makers.”

They build builds assets.

One such asset is trust...

Which takes time and commitment to earn.

Paul and Gloria don’t see the value of going slow, 

So they look for shortcuts and hacks.

Fifi and Edward driven by the need to matter.

To create work they're proud of...

And work that matters to the people they want to serve.

Fifi and Edward are successful because

They focus on the process...

The journey....

The process of showing up each day and

doing the hard work..

Not checking email and social media for

the next opportunity....

They've made a choice to not to be all things

everyone...

They understand that their job...

Is job is not to find the BIGGEST possible market....

But...

To be the big fish in a small pond...

They build a tribe of customers...

And focus on serving them like

super heros...

They know that great marketers...

Have empathy...

They actually care about what's going

on in their markets head...

They know that the Holy Grail of business...

Is a movement filled with happy customers...

Who ultimately become citizens of their brand...

Unlike Paul and Gloria who see products

as commodities..

And worst still...

See people as commodities...

They believe it is their responsibility ...

To not wait until money changes hands...

Before starting to...

Add value, contribute,

guide, advise, and protect the

people they seek to serve.

If you're a Fifi and Edward...

And you have issues with your sales

online...

You KNOW you should be at

The Brand Acceleration Workshop...

Hit reply and let me know...

If it's the Cash...

We can work something out.

If you're a Paul And Gloria...

Hit reply also...

You need help and I can help YOU...

Tomorrow...

I'll tell you why.

Till then....

Play a bigger game.

Victor

CTM