[CMM101] How To Become An Influencer In Your Field
Jun 01, 2020 12:00 pm
Hey there
It's the Chief Tribemaster here....
Can you imagine this...
Whilst everyone else is fussing about this funnel...
Or that funnel...
And competing unnecessarily with each other...
What if there was no competition for you?
What if you were the only choice to your ideal customers?
Last week we talked about TribeCraft™....
The sales and marketing framework in the Community
Mastery Method™....
And the power of clarity, consistency and connection.
Well....
Getting the kind of clarity that I'm talking about...
And Consistent the way I recommend helps you accomplish
one major thing...
You basically become the ONLY OPTION for your market...
You get hunted by your target market...
Instead of you being the one to hunt them down.
I want to show you 4 simple steps to becoming
an influencer in your market based on the Community Mastery Method™
So that buying from you and becoming a loyal client becomes
an easy decision for your market.
Step #1: Remember that your market is made up of human beings!
This may sound obvious...
But you would be surprised by how many people fall
into the bad habit of looking at their market as anything but human beings.
How do we humanize marketing?
It starts with being clear about the exact person you want to be important
to and how you want to be of value to them.
What is the message you can put in front of them at the right time
that can help them?
At my just concluded 7 Day Cash Machine Implementation Workshop...
This was the major break through for the bulk of the participants...
Being clear...
Means...
Knowing what they’re going through...
What problems they have...
And how you can help them solve them.
Step #2: Be Absolutely Clear in Your Communication.
This means using the right message...
To the right person...
At the right time.
In the Community Mastery Method™...
I teach something I refer to as the Movement Funnel™.
The Movement Funnel assumes that there are fundamentally 3
levels of awareness that your target market go through...
Before being ready to buy from you.
First is the Unaware...
Those at this level don’t even understand they have a problem.
It’s your job to show them the pain and problem they have.
Second is The Searching...
They understand the problem and pain and now are looking
for the process for solving it.
In other words...
They’re looking to you.
Third are the Committed...
They’re ready to purchase from you because they understand
the problem, the process and now willing to make a change
if you offer the right conditions.
Now....
What happens most of the time is people only target
those who are at the Committed level or the Unaware level.
Don't do that...
There’s a lot of competition at those levels.
However...
If you’ve brought someone from the Searching level to the
Committed Levels....
You’re the one they will look up to and ultimately...
Buy from.
Step #3: Motivate and Educate...Don't Manipulate
Most marketing is based on manipulation...
Rather than motivation and education.
It;s the difference between twisting someones are...
And simply showing them that their arm is broken.
What does this mean?
When you know someone has a problem...
You simply tell them what’s going on in their life that are
symptoms of the problem.
In this way...
You inspire, motivate and educate them.
Here's something to pay attention to.
IF YOU WANT TO MAKE MONEY...
INSPIRE, MOTIVATE AND EDUCATE THOSE WHO ARE
SEARCHING BUT NOT YET READY TO BUY...
That's where the biggest opportunity is for most of us.
Step #4: Show you can help
When you do this...
You'll no longer have to ask people...
“Hey, do you want to buy this?’
Rather...
You have people asking you...
“How do you help me?”
And once that happens...
It’s over.
You simply present an opportunity to work with you...
And how you can help them.
You present yourself as the solution...
And you just need to ask them to commit the resources to get
the solution in their life.
That's pretty much it.
And TribeCraft helps you do that.
From the 6th of July 2020...
I'll be hosting the Brand Acceleration Workshop...
I'll send details tomorrow...
Till then...
Play a bigger game
Victor
CTM