Hey there

It's the fully rebooted Chief TribeMaster here..

All is well now in Victorsville...

And...

I've had two cups of my latest coffee invention:

Coffee, dark chocolate, butter, cayenne pepper, tumeric.

cinnamon...

All blended together...

And topped with a generous topping of whipped cream...

Yum...

Ah yes...

I think I'm going to call it...

Yum Coffee™...

Anyways...

As promised..

I'm detailing what products to focus on if you want to thrive and prosper

in these times...

First thing you need to understand is this...

It really doesn't matter what you sell...

Or what niche you're playing in...

You'll need the same sequence of products...

Especially if you're going to succeed with selling your expertise online...

Or leveraging your expertise online to build a your business...

Ready?

Here are the only two products that you need:

1. Products that get you known
2. Products that get you paid

Most of us have never really considered the difference between these two kinds of

products...

Worse still...

We confused one for another...

I'm going to do you a favor and break it all down for you.

Products that get you known are broken into 2 major categories:

First are products that you create in order to get the attention of a specific market...

This is very important.

Especially when it comes to implementing the Community Mastery Method™...

If you are new to my work...

The Community Mastery Method™ is my proprietary framework for helping you

as an expert create, leverage and monetize your influence in the market place.

Basically you create a movement around a message, product or service that you

want to create....

Then you leverage and monetize it to achieve you goals whatever they might be.

It's an important framework for thinking through what you do as an expert in the

market place as far as your brand and authority is concerned.

One of the key ideas in the Community Mastery Method™ is that you really don't

want to be known by every body...

What you want is to be known by the right people, at the right time and for the right reasons.

This is why having products for getting known is vital...

Especially products that get the specific attention of your ideal client....

Products that get attention are pretty much everything that you create..

That your ideal client can:

Read..blog posts, facebook posts...

Watch...videos

Listen to...podcasts

And act on...assessments

For free and without obligation.

Their goal is to get the attention of the people that you want.

Basically products that get attention help you build an audience or people.

The second category of products for getting known are products that...

Convert attention into trust..

These are products that you create and offer to build a community of buyers..

Prospects that are great leads for your products that get you paid...

Products that convert attention to trust...

Are usually low cost and provide a quick win...

For those of us currently in the 7 Day Cash Machine™ implementation program..

When we start talking about TribeBuilders™....

You'll understand how and why you should first a digital book first...

And what TribeBuilders™ to have in place depending on what level of the

Movement Funnel™ you're focusing on.

For the rest of us...

The Movement Funnel™ is a way of thinking about who you want to focus

on targeting with your products for getting known...

You can either target people who have a problem they don't yet know that they have...

Or...

You can target people who know they have a problem but don't know what the solution is..

Or..

You can target people who know the problem they have and are currently researching

options...

Each has a cost...

If you want to create momentum in your business...

Target the second category...

Get their attention and trust with your products for getting known.

When it comes to products for getting paid...

There also two options...

First you need products that provide you with a profit...

And Second you need products that bring you stability...

Again most of us in the expert space do not think about this...

Instead what we do is focus on the hustle...

Consistently launching and selling products without any thought to

what that product is doing for their over all profits and stability...

If you're in the expert space..

If you're creating products that get you paid and provide you with profit...

Think more in terms of putting together a complete solution that you can

charge for and bring in a profit of at least N800k/$2000 per year per client..

Basically that means selling something in the N2million/$5000 per client range.

Now I understand that some of us are just starting out..

And that some also might struggle with numbers...

I get that...

However the sooner you're comfortable with those numbers...

The better...

Products that bring you stability are essentially products that provide

monthly or yearly recurring revenue...

There's really nothing as sweet as waking up and knowing exactly how much

will come in on the minimum...

Last year was an insane year for me...

I won't bore you with the details...

But I will say that if I didn't have a recurring revenue base for most of my

products...

I would have been in a lot of trouble.

Now the thing you need to understand about Products that Get Your Paid is

this...

Products that bring profits come with a higher level of risk...

Than products that bring stability...

What you chose to focus on is dependent on the amount of risk that you can

take...

Personally I have a very high risk threshold...

But I tend to focus on blends of profit products and recurring revenue products.

Having single products in the times that we're in..

Is economic suicide for us as experts...

You need combination of all four products to thrive...

So no matter your current business...

Think seriously about how to implement these..

Tomorrow...

I'll share with what you can do help others as well as yourself...

It's critical to your positioning in the market that you become a

beacon of inspiration for your ideal clients...

However...

You've got to do that in a way that serves your goals.

Till tomorrow...

Victor

Chief "Yum Coffee" Tribemaster

PS:

I'm going to be hosting my 5 day Brand Acceleration Workshop from 6th of

July 2020. One of the main reasons most of us don't go as far as we can with

our businesses is simply because we don't understand how exactly to market ourselves

online.

The brand acceleration workshop will fix that.

Be on the look out for details and early bird rates.