The Tribemaster's Daily Mentor | Volume 1: #41

FROM: The Desk of The Chief Tribemaster

“I love it when a plan comes together” — John 'Hannibal' Smith

Hey there!

Let's talk about how to get customers and clients to enjoy the act of giving your business money. 

I will use Hollywood as an example:

Most people don’t see “The Fellowship Of The Ring” before seeing “The Two Towers”.

Why?

Because you don’t really know what’s going on or get the full context of part 2 if you don’t see part 1 first.

So you watch “The Fellowship Of The Ring” first.

And, if you like it, you are going to automatically want to see (i.e. pay for) “The Two Towers” (no sales pitch necessary) and then, if you like that, “Return Of The King”.

So by seeing the first movie first, and not jumping the sequence, it's almost guaranteed you see the others.

No sales pitch or persuasion arm-twisting necessary.

Same example applies to any successful trilogy. 

Another example is Karate schools.

You don’t just walk in and say, “can I have a green belt please?”

Do that and they’ll round house kick you right out the door.

Instead you (and everyone else — no exceptions) start with the WHITE belt.

And then you progress to the next color, and the next color... and, like with “Lord Of The Rings”, you know exactly where you are in the sequence at all times.

You know what to buy first.

You know what to buy next.

And, you know what to buy down the line.

Many of these sales are made already in advance.

Just like movie tickets for sequels of movies people loved are already “purchased” before a single actor or director has been hired or any dates have been established.

Another example:

Restaurants.

Go to any restaurant high end restaurant...

The first “sale” is seating you at the table.

You can’t order your food and eat it while waiting to be seated.

Then, when you’re seated you get an appetizer.

Then the meal.

Then the dessert. etc.

It’s a uniquely specific sequence designed to extract as much money out of your hungry little hands as possible.

But that’s why you’re there — to eat, drink, and be merry.

And if it is good food and a good experience then chances are you don’t resent it, you enjoy it.

You enjoy spending that money.

Just like you eagerly whip out the cash to see “The Two Towers” after enjoying “The Fellowship Of The Ring”, etc.

And if you use this approach correctly, for offers, your people will potentially look forward to buying from you, too.

Amazon also takes a variation of this approach, too, incidentally.

As does Apple Computer.

And, yes, even the Catholic Church.

All kinds of giant monster revenue machines do this.

But few of us in the expert space do it that way.

So take some time out today and plan out a logical journey for your offers.

Till tomorrow..

Get out of your own way

CTM