Hello ,

Today we’re going to take a closer look at the first step of creating a wildly profitable recurring revenue program, which is to determine your Market Criteria.

The four parts include determining:

1. Your market.
2. The topic.
3. The angle/slant.
4. The brand name for your program.

Let’s jump in…

Part One: The Market

The first thing you need to determine is your target market (your audience) for your program.

You can start by brainstorming your own problems, hobbies and interests.

If you want to expand this brainstorm, then also consider the problems, hobbies and interests of your friends and family.

For example....

If you like to mobile tech, there’s a potential market.

If a co-worker is thinking of having a baby or relocating overseas, that’s a potential market.

Or if your friend is struggling to get traffic to their website, that’s another potential market.

You can also just think about some of the popular, evergreen markets such as:

1. Weight loss.
2. Travel.
3. Hobbies (golf, car restoration, home improvement).
4. Investment/finance.
5. Make money online/business.
6. Career/job.
7. Computers.
8. Self-improvement.
9. Anti-aging.
10. Family/kids.
11. Relationships/marriage/divorce.
12. Physical and mental health issues.
13. Pets.
14. Weight loss.
15. Fitness.
16. Cooking.

Any of these are great places to start because they are “evergreen” with longstanding proof of staying power in terms of popularity and profitability.

Of course, what you’ll want to do is focus in on a smaller target market and address one specific topic within that niche.

That’s what’s next…

Part Two: The Topic

The second thing you need to figure out is what your recurring revenue program is going to be about – i.e., what topic?

Here’s where you turn to market research.

That’s because the best way to figure out what topic is going to be profitable for you is to look at what sorts

of content your market is already buying.

• To that end, enter your market keywords (such as “weight loss”) into the search boxes of marketplaces such as ClickBank.com, Amazon.com and Udemy.com.
• You can also search Google for your keywords alongside words like “membership site” (or other infoproducts such as “course” or “ebook”).

Take note of which topics are popular and profitable (e.g., they are bestsellers and there are plenty of competitors).

For example, you may find that “weight loss for women over 40” is a popular, profitable topic.

Other than determining if a topic is profitable (i.e., your market is already buying content on the same topic), ask yourself these questions:

1. Is this a topic that interests me?

It’s best if the topic not only interests you, but you also have some experience with it. That way, you can share your own unique insights and experiences. This isn’t required, but is definitely a big advantage.

2. Would this topic be a good fit for recurring revenue?

You need to pick a topic around which you can create a lot of content.

In other words, if all you can create around a topic is one slim report, then that’s not a good fit for a recurring revenue.

Don’t worry if there’s competition, as that’s just a sign that the topic is popular (which is a good thing).

You’ll separate your program from the competition in the next step.

Part Three: The Angle

What you need to do in this step is determine your angle/slant/USP (unique selling point).

This is the one thing that makes your program different and better than your competitors’ offers.

Take a look at the competing infoproducts in your niche, and then ask yourself the following questions.

(N/B:Take note that you may not be able to fully answer these questions until you review the rest of this course.)

• Do you have a unique qualification to teach this content?
• Have you pioneered any strategies, come up with new tips, or are able to offer unique stories or insights regarding the niche?
• Have you developed a unique “formula” or “system” around a process?
• Have you coined any new phrases related to the niche?
• Are you the only one delivering this content via a recurring revenue program?
• Is your pricing unique in some way?
• Do you offer any unique bonuses?
• Do you offer anything like “certification” that sets your program apart?
• Is your customer service unique in some way?
• Does your program serve a unique segment of the market?
• In what other ways is your site unique/different?

Let me give you an example…

I run a number of recurring revenue programs based on my proprietary community mastery method both online and offline.

Because I am pretty much the only source for information about the community mastery method, that sets me apart from my competition and literally gives me what I call a toll gate position: a mini monopoly.

And finally…

Part Four: The Brand Name

The last thing you need to do is create a memorable brand name for your program.

If you’ve pioneered and named a strategy, that’s a good option for a brand name.

If you can develop a brand name around any other part of your USP, that’s good too.

Here are three quick ways to create a brand name…

1. Combine two related words to create a brand name.

And example is PowerIdeas. That’s a combination of “power” (or “membership”) and “ideas” combined to create one memorable nickname.

The funny thing is I didn't even coin the word...

I borrowed it from Jim Rohn's book *7 Strategies For Wealth And Happiness* and then trademarked the concept.

2. Add the words club, academy or school to your keywords.

For instance 10x Academy, Club10, The Better Man Club, Expert Business School

Your Turn

For this lesson, your assignment is to research, plan and develop the four market criteria you just learned about.

Specifically:

• Who is your target market?
• What is the topic for your site?
• How will you set your site apart from competing offers in your market?
• What is the brand name?

Set some time aside to do some researching, brainstorming and planning on these issues.

Till tomorrow...

Play a bigger game

CTM

PS:

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