“You are your own village pipu” 

Hey ,

So...

This wraps up our framework development series.

And I have a confession that's going to make you feel better about your own framework chaos.

It's about the moment I discovered I'd been building my intellectual property empire like a drunk person plays darts...

Throwing stuff at the wall and hoping something sticks.

Spoiler alert: It didn't work.

So...

Back in 2021...

I was reviewing my annual revenue breakdown and discovered something that made me want to crawl under a rock and hide.

Despite developing many frameworks over three years....

73% of my income came from just 4 frameworks.

Four.

The others...?

They generated less revenue than a single high performing framework.

You see...

I wasn't building a framework portfolio.

I was collecting intellectual property lottery tickets.

Most were worthless.

A few paid off like finding spare change in your couch cushions.

But only the rare winners created actual wealth.

The problem wasn't the individual frameworks.

The problem was treating them like isolated tools instead of components in a larger money-making machine.

#pausingfordramaticeffect

A Framework Empire isn't a random collection of methodologies you threw together during your morning coffee binges.

It's strategic architecture where every framework serves one of four specific functions:

Foundation Frameworks:

Your core methodologies that solve the most expensive problems your market has.

These are your wealth generators....

The frameworks that make your bank account smile.

Bridge Frameworks:

These connect your foundation frameworks to create comprehensive solutions.

They're the difference between a $10,000 project and a $100,000 project.

Acquisition Frameworks:

Simple, valuable tools that attract new clients like honey attracts flies...

Except these flies have money.

They demonstrate your expertise without requiring a PhD to understand.

Expansion Frameworks:

Advanced methodologies for existing clients who want to go deeper.

These turn one time buyers into lifetime customers who keep coming back for more.

The optimal Framework Empire consists of exactly 16 frameworks:

• 4 Foundation Frameworks (your money makers)
• 4 Bridge Frameworks (your scope expanders)
• 4 Acquisition Frameworks (your client magnets)
• 4 Expansion Frameworks (your lifetime value maximizers)

This creates a 16 framework empire where every piece serves a strategic function.

Here's what most of us get it get wrong...

We think more frameworks equal more money.

Wrong.

More frameworks equal more confusion...

More maintenance...

And more opportunities to dilute your message.

The 4×4 structure gives you enough variety to solve complex problems while keeping everything manageable and focused.

Most consultants try to develop all their frameworks simultaneously.

This is like trying to juggle 43 flaming torches while riding a unicycle blindfolded.

Not a good idea...

The result?

Half finished frameworks instead of 4 fully developed money makers.

The Empire Blueprint follows a specific sequence that prevents this intellectual property carnage:

Phase 1: Foundation First (Months 1-6)

Build 1 Foundation Framework with an Asset Velocity Score of 500+.

This becomes your primary wealth generator.

Phase 2: Acquisition Addition (Months 7-9)

Create 1 Acquisition Framework that naturally leads prospects to your Foundation Framework.

This feeds your pipeline without you having to chase people around like a desperate salesperson.

Phase 3: Bridge Building (Months 10-12)

Develop 1 Bridge Framework that connects your Foundation Framework to broader client challenges.

This turns small projects into big projects.

Phase 4: Expansion Extension (Months 13-15)

Build 1 Expansion Framework for clients who've succeeded with your Foundation Framework.

This maximizes the money you make from each relationship.

Phase 5: Empire Replication (Months 16-24)

Repeat the sequence 3 more times, creating your complete 4×4 architecture.

This sequence ensures each framework gets fully developed before you move to the next one.

No more intellectual property chaos.

No more half finished frameworks collecting digital dust.

A properly constructed Framework Empire generates money through multiple channels:

Direct Coaching & Consulting: Your Foundation and Bridge Frameworks command premium fees because they solve expensive problems comprehensively.

Lead Generation: Your Acquisition Frameworks attract qualified prospects through valuable content that doesn't make you sound like every other consultant on LinkedIn.

Client Development: Your Expansion Frameworks create ongoing revenue from existing relationships instead of constantly hunting for new clients.

Licensing Revenue: Complete frameworks can be licensed to other consultants who want to use your methodologies.

Training Programs: Framework combinations become workshops, courses, and certification programs.

Publishing Assets: Your Framework Empire becomes the foundation for books, speaking topics, and industry recognition.

Keep this in mind...

Random framework development creates intellectual property chaos that costs you money. Systematic Empire building creates sustainable wealth that works whether you're awake or asleep.

The choice is yours...

Continue messing around or start building a Framework Empire that generates wealth systematically.

My current Framework Empire generates over $800,000 annually through direct consulting, licensing agreements, and training programs.

None of the individual frameworks would be nearly as valuable sitting by themselves.

The empire architecture multiplies individual framework value exponentially...

Kinda like compound interest for intellectual property.

This email series gave you the complete system for framework development, deployment, and empire building.

Implementation is up to you now.

You can do it youyself.

Or you can get me help this september as I walk members of IST through it at the Deliberate Design Intensive...

Click Here For Details

What ever the case...

Build systematically...

Measure ruthlessly...

And remember...

Frameworks that don't generate wealth are just expensive hobbies wearing business disguises.

This is The Certain Way.

Get out of your own way.

CTM

PS: I've made some changes to the structure of how I operate especially as It concerns The Certain Way...I'll fill you in soon.