Hey there.

Happy Valentine's Day.

One of the core ideas I'm working extremely hard to get you to understand about the Community Mastery Method is this:

There is a logical flow to how you build your community and audience...

If your goal is to play the practice (MBE™) game and not the influencer game.

Step 1: Get clients.

Step 2: Get Customers (pretty much a waiting list of soon to be clients)

Step 3: Build an audience (Pretty much a waiting list of soon to be customers)

Get that...

And you'll realize that platforms and media are only tools for facilitating those 3 key things.

Why MUST it be in this sequence?

Because...

You have to validate your ideas and leadership with people who are time and resources invested.

The validation gives you the stories, examples and case studies needed to attract and keep customers who eventually become clients.

And your customers and clients then duplicate themselves creating an audience that money simply cannot buy.

Question:

How do you jump start this?

Answer:

With a lil something in the Community Mastery Method™ that we call a Trust Amplifier™.

A Trust Amplifier™ is a process for delivering information in order to go from stranger to trusted advisor in a remarkably short period of time.

Let me explain...

So there I was minding my business at Krispy Kreme (one of my favorite hunts)...

When this drop dead gorgeous lady walked in and proceeded to move my laptop and bag from the table it was on...

It was amusing to watch her audacity..

A number of thoughts crossed my mind...

1. She's totally crazy and it's in my best interest to ignore her...

2. She's used to getting her way and I ought to teach her a lesson or two

3. She's government pikin

I dismissed the thoughts in my head...

Calmly walked to where she'd moved my stuff to...

Sat down and acted like nothing happened...

She took one look at me...

Didn't say a word and just kept right on doing what she was doing...

After a while she got up from her seat to go get something from the counter...

Doughnuts...

Yum....

I waited for her to get started on one...

Then I got up...

Walked calmly to where she was seated...

Helped myself to one of her doughnuts...

And then calmly walked back to my seat..

You should have seen the look on her face...

Priceless...

She didn't come over to me..

Or make a fuss...

When our eyes locked we both started laughing...

Anyways...

I promptly finished the doughnut...

Ordered myself an uber and started packing my stuff...

As I walked past her to leave...

She apologized for moving my stuff...

I thanked her for the delicious doughnut...

And that was that...

Or so I thought..

A few days later I'm back again at Krispy Kreme...

And there she was...

Again...

This time it was like old friends meeting...

And...

She bought me an icy Mocha...

Hmmmm... yum!

One of the most common traits I find with people of influence is the ability to instantly connect with other people...

No matter the situation...

That ability to connect comes as a result of a very specific way of thinking...

It's the same mindset that attracts people, resources and opportunities to these world class influencers...

A Trust Amplifier empowers you to do exactly this.

Have you ever...

Signed up for an ebook..

A webinar...

Or any other thing online and then promptly forgot...

Only to have them send you email and you start wondering..

Who the heck is this?

Or...

Have you ever sat politely in front of someone you just met and you literally couldn't wait to get away and forget them?

A Trust Amplifier™ makes sure this never happens to you on three levels.

Level one: It gives you an opportunity to get closer to people fast.

In a world where attention span is consistently dropping...

Intimacy and connection are your secret weapon.

Level two: It focuses you on the building of value based relationships.

Relationships not transactions drive success in an MBE™.

Level 3: It encourages people to give you rent free space in their heads.

Handled well...

That's real estate no one can ber take from you.

It can be delivered as...

An information kit...

A conversation...

A video sales letter...

A blog or social media post..

But...

Which ever

If you mix the MBE™ game with the influencer game

Tomorrow I'll share the 6 step Trust Amplifier process...

Till then..

Get out of your own way..

Play a bigger game than you've ever played before.

CTM