Hey there people!

Yesterday...

I spent the day with Fatimah, the creator of The Transformational Best Life Theory™ (TBL Theory™)...

For those of us who don't know what that it...

TBL Theory™ is a principle based process for breaking through limitations so you can live fulfilled, serve at the highest possible level and provided profitable solutions to everyday problems for individuals, organizations and nations.

It's incredibly powerful.

As we worked together she asked me a question:

Victor, am I a coach?

IN my mind I assumed the question came in response to her wondering what to say in response to the question: What do you do?

So to serve us all...

I'm going to share a fuller response than I gave her yesterday...

Why be a delivery method when you can be the one thing that no one can duplicate: YOU

You see...

As practitioners of the Community Mastery Method™...

Our perspective isn't to obsess about labels...

It's to focus 100% on delivering transformational tangible results that people willingly pay good money for.

The fact is...

Once you've created your SolutionFrame™...

There are 8 core ways of delivering it to your market place..

Speaker

Author

Trainer

Mentor/consultant

Facilitator

Coach

Branded products

Done for you services (agency)

And these can be broken down into 64 more options for profitable delivery.

Why limit yourself by defining yourself as one...

When by focusing on delivering results you can be all that and more?

A few years ago courtesy of Diamond Mastermind member Kam...

I was in Perth, Australia.

Through a stroke of luck and some fancy introductions from Kam..

I was invited to be a part of a week long project...

Lead on the project was Brian Tracy.

It was the first of the only two times I'd shared a "Stage" with him my entire life..

Anyways...

So here's where I'm going..

Brian, the world's leading authority on The High Performance Sales Strategy was paid $75000 a day...

Victor (That's me by the way), the world's leading authority on the Community Mastery Method™ went home with a humble $15000 a day.

The local consultants who had more experience than Victor were paid a max of $5000 a day...

Some went home with less.

Why?

Both Brian and I are NOT positioned as consultants or coaches...

We position as experts at delivering a specific result using proprietary frameworks.

Here are a few responses I've used in the past in answer to the question:

What do you do?

What do you do Victor?

I help microfinance banks reduce their ad spend by 75% and double the number of funded savings accounts they have within 3 months.

What do you do Victor?

“A coach asked me for help to grow his business. He’d made less than N10million the previous year. In the first two years he worked with me implementing the Community Mastery Method™ he brought in N130million and he still doesn’t have a business card or a website.”

What do you do Victor?

It's a little difficult to explain but let me share this. 4 months ago a woman came to me with an impossible goal of raising $100million within a year. 3 months later implementing something I call Rapid Results Engineering, she's already raised $40million. If you have a seemingly impossible goal you want to make possible, let's have a conversation about how I can help you.

Does everyone like what I say?

Nope.

Will everyone be wowed by it?

Absolutely not.

But like Fatimah shared with me yesterday...

You Don’t Need Every Client. You Need the Right Ones.

She calls it the power of one.

You are not looking for ‘everyone’ to be your client (at least I hope not).

You aren’t going to click with every client either.

The SOLE purpose of crafting an answer to the question...

“What do you do?”

Is to hear your ‘right people’ say “How did you do that?” which is a question worth answering.

Because once they ask you that question, you have the chance to reply with, “I can do better than that.

Would you like an actual experience of what I do?

What’s your biggest challenge or your biggest goal, right now?”

And then this question turns into a conversation.

And conversations when done right, lead to sales.

It's issues like this that made me create the 97day challenge..

I created it to give you a solid foundation for answering the question "what do you do" in such a way that you have the highest possible chance of creating clients who happy invest $3000, $5000 and $10k+ to access your wisdom.

If you're sick and tired of mediocre results in your practice and you want to step up and play a much bigger game than you've been playing...

Hit reply and lets have a conversation about that.

Till tomorrow..

CTM