Hey there

Just in case you don't know...

Rick Warren is founder of the eighth largest church in America...

When he realized that he was going to start a church...

He did something that a lot of ministers and entrepreneurs fail to do...

Rather than just showing up and hanging out and building what “he” wanted...

He spent the first few years learning as much as he could about the people he was going to serve...

So that he understood how they saw faith...

Christianity

He asked about their lives...

What they needed...

Their views on God..

Church and commitment.

He asked what was working for them and what wasn’t.

This allowed him to better understand how to create a community...

And attract huge numbers of people to the Gospel who’d been turned off for years.

Rick Warren was just one of the many ministers that I studied...

Who really knew how to create a mind virus...

How does this concern you...?

Well...

Like Rick...

You've got to be very clear on who the person you want in your community is...

What’s their mindset?

What do they think about?

What is their life like?

What are their needs or aspirations, hopes, desires?

This takes serious work to be able to do it effectively...

Not many people will take the time to really get these answers...

But if you don’t do this work...

Almost everything else that you try and do will fail.

Or at best your results will be mediocre.

Without a well-defined...

Clear idea of who your ideal community member is as your starting point...

Your ability to serve, message and rally the right person at the right time in the right way will be left largely to luck.

Defining your ideal community member allows you to better understand what people need and how to give it to them or create it for them.

It also lets you speak to that person in a powerful, direct, relevant way.

Like you’re in his/her head, you already know what they needs.

That's very powerful place to be.

That's what I did when I started HPEN...

In the early days I took out time to decided who I wanted in the community.

It made a very big difference in the quality of results that I produced.

Till tomorrow...

Get out of your own way...

CTM