“Start with the market and you become a commodity. Start with your core value and you become a category of one.” 

Hey ,

Want to know the fastest way to sound like every other “expert” out there?

Do market research.

That’s right.

Find a problem.

Look at competitors.

Build an offer to “fill the gap.”

Congratulations…

You’ve just turned yourself into a commodity.

This is why 9 out of 10 experts never break through.

They start with the market instead of themselves.

The rare few who build unshakable authority?

They do the opposite.

They don’t obsess over the market.

They obsess over their #1 Priority ...

In The International Society Of Tribemasters...

That's our fancy term for...

The single value that has quietly shaped every major decision of their life.

Like I said...

The top experts don't obsess over markets...

They obsess over their #1Priority...

Then they ask:

👉 What 5 things did I have to master to live this value consistently?

Those 5 things become what I call a Distinct Solution System (DSS).

It’s IP no competitor can touch...

Because it’s not copied...

Borrowed...

Or researched.

It’s forged from scars...

Sweat...

And lived experience.

One client’s #1 Priority was equilibrium...

Creating calm in chaos.

His 5 mastery areas turned into a system we called The Convergence System.

He went from being “a business consultant”

#yawn …

to the authority on organizational convergence.

See the difference?

One is a generic title nobody remembers.

The other is a category of one that commands attention and fees.

This is why values first expertise creates moats.

And yes I know...

It feels backwards.

It feels uncomfortable.

Which is exactly why it works.

Tomorrow I’ll show you how to turn your DSS into something I call a SolutionFrame...

A structure that doesn’t just pass along information…

It literally changes identity.

And that shift is worth more than any funnel, script, or “hack” you’ve ever bought.

If this feels counterintuitive...

That’s the proof you’re onto something.

Most experts won’t touch this approach.

Which means they’ll keep blending in… while you stand out.

This is The Certain Way.

Get out of your own way.

CTM

PS: This week I've got a 3 discounted 90mins ActionPlan Consultation Spots for grabs. These sessions are typically $1000. They're available this week for half price at $500 or N750,000. Want one? Hit Reply and let me know.

PPS: Come this Friday 12th, September 2025, I'm hosting the first ever Practice Clinic...think of it as a place where you can get some help and have your questions answered, get a plan of action for your next phase plus get a few snazzy gifts without the hefty investment of an ActionPlan Consultation with me. Your investment for this is just N50,000 or $37.

Interested? Let me know.