Hey there!

I hope you're enjoying this so far.

It would seriously suck if you didn't.

#fakeanxietyloading

#sigh

Anyways...

Have you noticed that last time we had a day like this was 4 years ago?

And so to honor that...

I'm going to do something special...

I'm organizing this entire playbook into a well formatted beautiful document that would be a lot more convenient to access than the TDM issues...

Plus contain a whole lot more detail than these emails.

It'll be available in two weeks....

If you'd like to get on the waiting list on a pay what you want basis...

Click on the following link to show some love and get on the list....

CLICK HERE TO DO SO

Please note that there's a minimum amount you can gift...

But I didn't set that...

Selar did and I think it's to help cover their costs.

Now back to business.

So far I've shared the first two steps of the Practice Playbook with you.

The key idea so far being that....

You build a SolutionFrame™, validate it by getting 5 to 10 clients at price points that help you cross the threshold of wealth fast and then build a waiting list of buyers by NanoPublishing™

FYI...

What I refer to as threshold pricing is pretty much pricing your programs to help you cross $150,000 in revenue as soon as possible.

The price points I recommend are $3000, $5000 and $10,000+.

Here's something else...

Typically the person who buys a $5000 program from you isn't always the same kind of person who buys a $5 program from you.

They're often both at different places in their lives.

However...

Nanopublishing give you the opportunity to build faith in your SolutionFrame™ over time and so when anyone is ready to invest in that level...

You are often the only choice in their heads.

Step three: Scale your Intimacy and connection with your customers

What that means is...

Create a way to build your relationship with them whilst at the same time working to install the beliefs that lead to their total buy-in of your way of thinking and the future that you're offering.

The best way to build intimacy and connection with an ever expanding number of clients and customers is to leverage email and customer only events.

Let me explain...

First....email.

The primary mistake I see people make when it comes to building a list of customers via email is they commoditize it.

And so there's nothing special about it.

What you want is an exclusive, formalized, digital publication delivered via email.

That means...

1. It has it's own brand name
2. It has a definite publication schedule
3. It has a very focused subject matter. (Your SolutionFrame™)
4. It's not for everyone
5. It has a price tag
6. It has it's own ISSN number

So...

This isn't about just sending emails.

It's about...

1. Building a relationship with all your customers at once
2. Creating a tool for specialized education (FYI: that's code for indoctrination #evillaugh)

How often should you publish?

Typically I recommend, daily.

But...

It really depends on your audience and your subject matter.

I recommend daily because...

It creates a bond between you and your customers very fast.

And it's pretty darn hard to be lost in the pile of emails that they get on a daily basis.

In other words....

You will own their inbox...#evillaugh.

But an exclusive, digital publication is really just half of the deal.

The other half is events.

You see...

A tribe isn't just about bonding with you...

It's also about you creating opportunities to facilitate conversation and connections amongst your customers.

Your events can be live or virtual.

And they don't have to fit a specific format...

The goal is always...

Connection...

Fun...

And some indoctrination

#evillaugh

Case in point...

Just over the past weekend...

The amazing Funke Roberts, one of our members at Expert Business School, hosted an event for her tribe.

Now for those of us who don't know her...

Funke is the author of 21 Days To Younger Skin and Creator of the Youth Renewal Process™...a framework that literally takes 10 Years of your face and body.

Just last weekend she launched her book in New York and invited her community to come celebrate with her...

Nothing overly fancy...

But it was a fun evening that generated new customer additions to her community.

BTW: Funke's the one with the orange hair....

I run event's simar to this...

There's the Lunch with Victor thing I do when ever I'm out of Lagos...

And my personal favorite...

Workchop Sessions...

Usually 6am to 10am over breakfast at the hotel I'm staying at.

Nothing overly serious...

Just opportunities to get to know your people better.

Now...

Aside from the informal events...

It's also important to have a signature formal event...

One that gives your customers the opportunity to duplicate themselves by bringing you into their world.

And that's where we stop for today.

Tomorrow...

We'll take about step 4...

Which is about big money experiences....

6 offers you can make to your people that serve them before they are ready to officially step into your Core offer...

Or go to the next level with you.

Remember...

All this is about helping them get to that critical next level on the customer Journey that you have set for them.

Till Tomorrow...

Play a bigger game...

Get out of your own way.

CTM

PS: Want access to the formal playbook when it's out in two weeks? CLICK HERE TO SHOW SOME LOVE AND GET ON THE WAITING LIST