Why You’re Working So Bloody Hard And What To Do About It

Sep 16, 2021 12:01 pm

Hey there


There’s a lot of advice out there about what it takes to create, sell and deliver a high ticket transformational program that you can sell for $3000, $5000, and $10,000


Webinars…


Funnels…


Launches…


High-converting “sales conversations”… 


And “mindset”… (don't forget mindset o )…


Hire a team… 


Write a book… (for that authority and credibility)… 


Create an online course… (for lead generation, and that whole “make money while you sleep” thing)…. 


Podcast…


YouTube channel…


Facebook/LinkedIn/Instagram… 


And I could go on. 


Here’s the thing… 


It’s NOT that those strategies don’t work, or can’t make you a ton of money. 


They all work. 


ALL of them can make you a ton of money.


But ALL of them can COST you a ton of money, time and energy…  


Especially when you're is silently leaking money without knowing.


Imagine for a moment that you’re in the business of selling water. 


Not "pure water" sha o...


We want to be a lill bit more tech...


Let's assume you have access to an unlimited supply of healthy drinking water..


All you have to do is transport the water from point A (where the water is) to point B (where all your thirsty customers are). 


WARNING: I'm clueless about engineering so don't judge me for what I'm about to say next.


Let's say that instead of getting water trucks to deliver the water...


You install a set of solid pipes to get the water straight to your customers...


Actually now I think about it...


The logistics of doing that would be crazy...


But like I said...


Humor me....don't judge me.


So you've installed the pipes...


QUESTION:


WHICH pipe is going to be more efficient, and therefore more profitable: the pipe that’s three inches wide, or… the pipe that’s THREE FEET wide?  


ANSWER:


Obvious the pipe that is THREE FEET wide is going to allow for a LOT more water to come through. 


Now imagine that you want to call in $150,000 in your business this year. 


To meet that goal...


You need a way to get your special blend of “water”....


AKA....Your Transformation...


To the customers who are thirsty for said special blend of water. 


Which is going to be easier:


To attract and enroll FIVE HUNDRED of those customers...


or…


To attract and enroll TWENTY of those customers? 


To sign up 500 clients in an online course or group program

for $1000…  


… you’re going to be DOING a lot.  


You could try enrolling those pipu (not a typo) from your Facebook, linkedin or Instagram...


But…


You’d quickly discover that it’s going to take a lot to pull off successfully.


But...


Signing up 20 clients over the course of an entire YEAR? 


The numbers work in your favor. 


That brings me to THE BIGGEST mistake I see coaches. consultants and trainers make when it comes to creating, selling and delivering high ticket transformational programs online...


If you’re struggling to make $10k per month… 


I’d bet that the source of your struggle is NOT “the strategies.” 


The REAL source of the struggle is…


Your FOUNDATION underneath the strategies. 


I’m talking about your OFFERS. 


And not just ONE offer...


But your FLOW of offers. 


Also known as… your business model. 


Your offers are the “pipe” by which MONEY flows into your business. 


With great offers…


Money will FLOW into your business. 


In large amounts, without a lot of effort. 


With less-than-great offers....


Your money flow will STALL to a trickle.


And no amount of “strategies” or hard work will change that. 


Doesn’t matter what you’re selling…


It’s going to take a lot more “doing” to sign up 500 clients, than 20 clients.


The difference?  


Great OFFERS. 


So what makes for an OPTIMAL offer....


The kind that allows cash to flow into your business, effortlessly? 


There is a true art to creating irresistible offers...


More than what we can cover in an email.  


FYI...we dig into this in the 97 day challenge and even more at Expert Business School.


But I can get you started with a few key questions… 


Start with the right person. 


WHO Is your transformation perfectly suited for? 


Then, WHAT is that transformation that you are offering them? 


Is it what they really want? 


Then, HOW are you different from all the other options out there? 


What makes your solution preferable to all the other options out there? 


Then, HOW is that transformation delivered? 


In what kind of setting… and at what fee? 


Finally, what comes NEXT? 


What opportunity do you have, to continue to serve them? 


That last one is the bit that just about everyone misses… and yet, it’s where the big PROFIT is usually made. 


Now you might be saying to yourself, “CTM, my clients won’t pay more than I’m currently charging.” 


Or, “I’m offering my course at $1000, so that it’s easy to say yes to.” 


#evillaugh


Listen...


With the RIGHT offer to the RIGHT person…


It’s just as easy for them to say YES to $5000 as it is to say YES to $1000. 


Serve them well at $5000…


Then it’s super-easy for them to say YES to a program at $20,000. 


Last week..


One of my diamond mastermind members sold two 90day programs for $30,000 each..


The service?


Accessing Divine Consciousness...


AKA...learning to listen to God to make better decisions for your life, relationships and business.


And yeah...


She also sold a year long program for $100,000


She made 3 sales to her best clients and generated $160,000.


#breath


You see…


The thing about your business model...


AKA...


The FLOW of offers that creates massive MONEY FLOW in your business – is… 


It’s.


Just.


A.


Choice. 


You get to choose the WHO, WHAT, HOW, HOW and the NEXT...


Choose a business model that aligns with who you are, and money will FLOW to you, like clear water running through big pipes.  


Or…


Insist on SMALLER pipes… and that money flow stays at a trickle. 


So which sounds easier to you?  


If you’re not happy with your current choice…


Ko si wahala....no biggie!  


Just choose again.  


You’re welcome to use the questions above to guide you. 


Better yet you could take my basic Tribemaster Archetype Quiz to find out what business model would work for you at a very basic level.


Click here to take it for free


After over two decades of doing this...


I’ve discovered that, for those of us who just want to make a difference in the world at the highest level…


Alignment with who you are is THE ONLY STRATEGY that works ALL THE TIME.  


In fact...


It blows everything else away when it comes to allowing in the MOST amount of profit with the greatest amount of EASE, freedom, fun and time off. 


Why?


Because at the core it's about YOU and what's IMPORTANT TO YOU.


I go deep with this at Expert Business School but the 97 day challenge helps to give you a headstart.


Currently I'm opening up early bird rates for the next challenge in January 2021 at N650,000.


It's the lowest this has ever been offered for...


And that's because you'll pretty much have to wait 3 months in order to get into the next batch...


That's kinda sorta why it's called an early bird offer.


If you're not yet at $120,000 a year in revenue...


And you've been thinking there's got to be a better way...


I'm happy to let you know there is...


You just need to give yourself permission to find it.


image


Till tomorrow...


Play a bigger game.



CTM


PS:


The next 97 day challenge comes up in January 2021...


If you'd like to lock in your spot at an early bird rate of N650,000.


Hit reply and let me know. If you reached out yesterday...I'll be in touch today.


PPS:


Shine Lagos comes up on October 2nd 2021, if you'd like to join us or want to secure a seat for someone...please call 09086786515 0r 09086786516


PPPS:


The Brand Acceleration Workshop comes up in October.


Specifically October 4th to 8th 2021.


For $100 or N50,000...It's pretty much the best marketing/sales training experience for coaches, consultants and trainers this side of the world.


If you'd like to be an affiliate and get rewarded with a 50% commision for helping someone improve their business...


Hit reply and let me know so I can get you all set with an affiliate link.


If you've already reached out to me...be on the lookout for notification from Selar today.

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