Hey ,

So...

I'm in hospital as I type this on my phone...

Apparently I had something yesterday that didn't quite agree with me.

#sigh

Anyways...

Yesterday I had a conversation about greed with one of my favorite clients...

(sidenote: they're all my favorite).

And something she shared made me share this today...

Most experts chase the wrong sale.

They’re addicted to the quick hit.

The front end win.

The closed deal dopamine drip.

That’s why they’re broke.

Tired.

And stuck hustling.

Meanwhile...

The smart ones…

The ones who build wealth that lasts...

They don’t sell for today.

They engineer for forever.

Here’s how it works:

Step 1: The Gift Entry.

Your front end must feel like a gift.

Not cheap.

Not discounted.

But so obvious…

So irresistible…

They’d feel stupid saying no.

Step 2: The Breakthrough Loop.

One big win won’t keep anyone.

But a series of tiny wins will.

10 minute breakthroughs.

Little dopamine spikes.

Stack enough of them and clients can’t imagine leaving.

Step 3: The Future Anchor.

Solve their problem, yes.

But more important…

Show them the future they’re stepping into.

Every.

Single.

Time.

That’s the cycle:

Gift → Breakthrough → Future.

Do this…

And you don’t just “get clients.”

You compound them.

That’s the difference between hustling for scraps…

And building a client base that pays you for years.

Registration for our big event on monday ends tonight.

And I'm super excited for those who will be joining us.

If you want to..

Simply hit reply and make me an offer (it's pay what you want and I'll send you payment details)

Can't make it?

The recording will be on sale from the 30th September 2025 for just $100.

And come independence day, October 1st, 2025...

I'll send you a manifesto for where we're taking IST in our 2nd year.

As well as an invitation for you to join us.

That's it for today...

Breakfast is here.

Till tomorrow...

Be wise...

Stay sovereign...

Get out of your own way.

CTM