Hey there!

So after the absolutely incredible email that I sent yesterday...

If you haven't had the experience read yesterday's email with the inspired title: Don't Bother Reading this...

Trust me when I say, you can't get an email like that from anyone in the world but me...

And yes...

You're every welcome.

Today I want to address a question that came up yesterday.

I'm talking about the matter of audience.

Here's the thing...

If you're thinking through the lens of of the Tribemaster Framework...

You can't afford to think like the rest of your colleagues.

Here's what the typical audience structure of your colleagues looks like:

It's the typical personal brand structure, where you are at the center and your people access your content every now and then as they see fit and as you provide.

Notice that the ties that bind are not very strong. And you have to do a colossal amount of work to them together and happy.

Here's what an audience looks like through the lens of the Tribemaster Framework:

At the core is your Distinct Solution System - a value based framework that sits behind everything that you do.

It's the source of all your SolutionFrames.

(If you like more details about creating your DSS, you can find it in my book - The Tribemasters Practice )

Notice the difference?

YOU are not at the center.

Your DSS is.

Note: If you're below $10,000 a month replace DSS with your SolutionFrame.

The goal is you people buy into the methodology not into your personality.

When that happens...

The ties that and you and them are strong..

Why?

You are a neccessary part of their future.

Now...

If you've been with me a while...

You know I talk about...

Your audience...

Your Tribe of Customers...

And your Circle of Clients...

It's important to understand that at each level...

How you present yourself shifts.

At the audience level...

The center of focus is your methodology...

Your function is that of a teacher and guide.

Here's how that changes with a tribe of customers:

Notice the space in the center and where you are positioned in relation to your methodology?

The space is creative ground for facilitating conversation with and amongst the people invested in the future you've promised.

Conversation facilitates relationships...

Relationships create clients.

Notice the ties that bind are now very strong with you and with your methodology.

And even though it's now a side by side relationship...

You are still positioned as smaller than your methodology.

Here's what it looks like when it's a circle of clients:

Notice here that you are not present.

It's all about your clients, and the future they want represented by your DSS.

At this level if you have done your work right...

You don't have to worry about ties...

Their level of buy in will secure your future and bind with them.

Hopefully you realize now that the game you're playing as a Tribemaster is a far more sophisticated game than that of building and promoting a personal brand.

Do this well and you never have to work about money the rest of your life.

And you will always have clients on demand.

The key to all of this is understanding how to build a Trust Amplifier Platform...

I'll unpack that tomorrow.

Till then...

Get out of your own way.

CTM.

By the way....

If you'd like the replay of our last concluded training on How to get lots of clients fast plus a number of incredible bonuses - CLICK here

There's no need to buy this if you already bought the book. Simply log into the download area and you'll find it there.