Hey there

The past few days have been awesome....

And to be honest...

If you didn't invest in the Start The Year Right Workshop...

#evillaugh...

Anyways...

Today is all about what I call ethical cult building™ [ECB]...

ECB is a strategy for building a tribe of paying clients and customers...

A tribe of buyers...

Fans who are invested in the future that you have promised.

Here's what it basically comes to:

First...

You need to understand that you're building a following consistently at 3 levels...

Level one is your audience of orange dots™...

Your orange dots are pretty much those people who know they have the problem that you solve and are actively searching for a solution to that problem.

These are the people that you want to populate your social media accounts, come to your blog, watch your youtube channel, subscribe to your podcasts and be in your linkedin or facebook groups...

Understand this:

These people are NOT members of your tribe or community....yet.

Level two is your tribe of buyers™...

These people have invested some money in an educational experience around your solution...

We call this a bridge program™

This educational experience typically solves a small part of the problem for them or educates them on your entire solution...

There are 4 profitable ways to do this and today I'll be sharing that with my students at Start The Year Right...

The goal here is to create an experience for them and then invite them for a conversation that leads to the sale of your core offer priced at $3000 to $10,000+....

If they don't make it to a conversation with you...

You build a relationship with them through content and consistently make offers to them that help clear their doubts so they can choose to work with you at a higher level.

Level three is your core...what I call Citizens Of Your Brand™...

These people have taken up your core offer and and are committed to consistently having you as a vital part of their life...

There are 3 core things you do at this level that ensures they keep you in their life for an average of 5 years...

And I'll be sharing that at the workshop today.

Now here's something what most of us are not aware of...

Most of us spend the bulk of our attention providing free content to our audience of orange dots™...

Big mistake...

Invest that attention instead on your tribe of buyers...

And make the entire focus of your interaction with your orange dots...

Getting them to chose to invest in your bridge program in order to qualify to build a relationship with you.

It's a small but incredibly life changing distinction

And today is all about making that happen.

If you'd like to join us...

Today is the last day you'll have the option of access for just N50,000

Meanwhile...

For those of you who invested in the workshop...

Thank you so much...

Stuff for the back to school program have started arriving...

Took deliver of water bottles yesterday...

The bags and rest of the stuff should be arriving in a few days...

So think you again for helping to make it happen.

Till tomorrow...

Play a bigger game.

CTM