Hey there!

Here's some home grown Victor Bassey wisdom for you this morning:

You can chop down a bigger tree with less effort if you have a sharper axe.

#deep

A chess grandmaster can make better moves, faster without overthinking things because they are a grandmaster.

#doubleboom

#pausingforeffect

Now for my main point today...

You can deliver better results...

To bigger clients that are paying exponentially more...

If you have the clearest thinking, the sharpest tools and the most consistent frameworks.

#justscatterboomeverywhere

Most of us are stuck in “swing the axe” mode, which simply leads to needing to...

Work longer to get more done with as our tools get dull..

The best way to sharpen the tools, in my opinion is….

To Maintain Contact With Reality.

“Contact with reality” is a difficult concept for many to grasp.

Many professions have contact with reality by the nature of their work.

Pilots and dentists, for example, have direct contact with reality.

They have skin in the game...

And they are directly punished for their mistakes or errors.

This means that they have to adjust quickly...

They learn on the job and become better with time.

This is not true for coaches, consultants or anyone that does not share risk in the decisions they make or the things that they say.

Think of it this way:

If a leader makes a decision to go to war...

And they are on the front lines...

They have contact with reality.

If a leader makes a decision to go to war...

And they sit in their air conditioned office sending a bunch of strangers to the front lines they lack contact with reality.

It's easy to see how the leader that knows he is going to be on the front lines...

Will be more trustworthy.

They will also be smarter about the decision and the strategy because they are in the thick of it. #evillaugh

Lack of contact with reality is cool for service providers because...

It’s easier to mbs (macro-bullshit) by saying things like “fix your mindset, bro”.

When a dentist is wrong and pulls the wrong tooth or something...

He doesn’t get to say “ guy fix your mindset”.

He is held accountable for actions and has no choice but to get better at his job.

The top 1%...

The quality of people that I attract...

The quality of people I'm low-key encouraging you to focus on attracting...

These people are sophisticated...

And they can tell when someone has contact with reality or not.

The packaging of your intellectual property into Distinct Solution Systems® and SolutionFrames™ when done right...

Forces you to have contact with reality and therefore draws the attention fo higher quality people.

The secret to doing that is to be fully outcome focused...

But that's a conversation for Tomorrow.

Till then...

Get out of your own way and play a bigger game than you've ever played before.

CTM

PS: On the 17th and 24th February 2024, I'll be hosting a workshop: Creating The Perfect Offer: How to turn and product or service into an irresistible offer that sells like crazy.

It's the perfect opportunity to put all these concepts into practice and truly get set up to quantum leap your success in 2024.

The investment is just N50,000 or $47

Deets coming soon.