Hey there !

Have you watched the Dr. Strange Movie?

Yeah...yeah..

It's Old...

But...

You Should...

Aside from the fact that I think it's a pretty entertaining movie...

There's this cute 3000 year old beauty...

I'm referring to The Ancient One...

An absolutely gorgeous woman with a head that would make you just want to rub vaseline on it...

Just so it shines...

All day long...

But...

I digress.

When Dr Strange arrives at the funny looking...

Wifi enabled...

Temple in Kathmandu, Nepal...

He's taken through a process that ultimately leads him to take over leadership from the ancient one...

Despite the fact that there were infinitely more qualified others...

Including Mordo (Played our very own Chiwete Ejiofor) who has been a student of the mystical arts forever...

What's my point?

When you launch your community...

It's very important that you create a path of growth for your members to follow...

Like what the ancient one with the vaseline rub-able head...

Did with Dr Strange...

You need to create a path that allows each new member...

To determine just how far they want to go with you...

I'll breakdown my system for doing that tomorow but for now...

Just keep that in mind.

Now...

There are only two ways to launch a community or as I like to say...a mind virus...

First is the short term mind virus...

You can launch a mind virus in order to...

Launch a show, book, product, concept, company or event.

In this case...

Instead of rallying people to build or connect over time...

You just want to take advantage of the energy the process to inspire mass buying and word-of-mouth.

It works pretty well when you do it right...

And example would be what I did when I launched my Find Him! Get Him!! Keep Him!!! brand for single women 35yrs and over...

And even though I haven't followed through on it completely...

I created a market of very patience financially capable women just waiting for a anything I want to sell...

There are usually 3 goals with the short term mind virus launch...

1. To jump start conversation about whatever your promoting 
2. Evangelize and spread a message
3. Get people to take a very specific action

Second is the long term mind virus....

Long term projects are about inspiring people to act over a longer period...aka forever!

Generally you need more energy

Focus

Sacrifice

Investment of time

Money

Sex...sorry I meant Love

And resources...

A typical example of this would be HPEN.

The secret to making that happen is what I referred to in the beginning...

You need to create a simple, stress minimized path that allows people to move...

From being outsiders to becoming increasingly committed...

Then devoted..

Then potentially even leaders and evangelists of your brand.

So using HPEN as an example...

Typically people find me through a number of ways...

Articles...

Videos...

Presentations...

Referrals

And...

Sex dreams...

I kid you not!

Someone actually confessed to dreaming about doing the nasty with me in HIS dream before joining HPEN!...

#shudders #bloodofJesus!!! #alilflattered

Anyways...

When they do...

Before now...

They are taken to HPEN the face book group...

Where a carefully thought out process of indoctrination in my evil ways leads them to take a though out first step...

Subscribe to the daily mentor...

These days...

They go straight to email.

Once they get in...

A totally different process gets them to self select their level of commitment and gradually move up the membership levels at their own pace.

The secret to my evil ways is a little known something called the Consistency Principle.

The consistency principle tells us that people are compelled to act consistent with their prior acts and statements.

So...

If you want to inspire them to take a series of actions...

Start with one that is so easy to take it’s almost impossible to say no...

Then slowly up the ante.

Lay out a path of actions that ask incrementally more and are consistent with each prior act.

So...

Again thinking about what you’re looking to accomplish...

Is the better model the Long term mind virus or the Short term mind virus? 

Think about that.

Tomorrow we'll talk about what I call the 5 stages of engagement and also how to make a delicious meal out of frogs...

Till tomorrow...

Get out of your own way.

CTM

PS: Starting Next week monday and through to friday, I'll be doing a brand new sales and marketing workshop: TribeCraft.

It's going to form the core curriculum for the 97 day challenge.

If you'd like to get a seat...

It's available to you for just N5000 rather than N150,000.

Simply CLICK HERE to lock in Your seat

PPS: Want to Breakthrough To Greatness and let go of the stories stopping you? Lock in your ticket to Breakthrough To Greatness.

The opportunity to get in for a huge discount ends tonight.

CLICK HERE to lock down your seat.

USE THE Coupon Code HPENEASTER