The Tribemaster's Daily Mentor

Volume 1: #4

FROM: The Desk of The Chief Tribemaster

Day 4: Mastering Your Money

Hey there!

Welcome to day four of our Tribemaster Transformation Ecourse.

Today, we're diving into Mastering Your Money - creating a financial engine that fuels your dreams and supports your tribe.

That financial engine is something I refer to as the Money Maker Protocol™.

What is the Money Maker Protocol™?

The Money Maker Protocol™ is all about creating a systematic approach to generating income that supports both your lifestyle and your bigger aspirations.

The goal is simple but powerful:

"To create a money making machine that funds your lifestyle and dreams."

The Three Pillars of the Money Maker Protocol™

There are there core pillars to the Money Maker Protocol™:

1. Revenue Optimization

2. Revenue Acceleration

3. Revenue Maximization

Let's break these down with some real-world examples:

1. Revenue Optimization

This is about making what you already have work harder for you.

The key to this is a shift in thinking about what a product is and business models.

You see in the Tribemaster Framework™ we call products: SolutionFrames™

SolutionFrames™ are organized intellectual property designed to solve a very specific problem.

Do well, SolutionFrames™ empower you to become commercially smart.

The give you the ability to make offers that are clear and irresistible.

To optimize your revenue - you need to shift from thinking in terms of coaching programs, training, workshops, course etc..

To thinking from SolutionFrames.

Secondly...

In the Tribemaster Framework™ , even though the primary business model we recommend is the Tribemaster Practice.

There are 4 basic models for the Tribemaster Practice - 12 variations that give you the most possibility of picking something that is in total alignment.

We call the Tribemaster Archetypes:

1. The Celebrity
2. The Connector
3. The Creator
4. The Change Maker

Each model attracts a specific type of customer and client and benefits from very specific types of offers.

Knowing what your specific archetype is - is a cheat code for building a Tribemaster Practice that is in total alignment with who you are.

And that's incredibly powerful.

CASE STUDY: Meet Keisha Shield, Creator of Million Dollar Body Of Work

When Keisha came in contact with the Tribemaster Framework™, she'd been struggling to build a facebook audience for ever and things just we're working.

She was already doing 6 figures as a leadership consultant for big firms in the US but was frustrated by the fact that she wanted to do more and felt called to do more but kept hitting an invisible wall that kept here from making the kind of progress she wanted.

So...

We worked together to create her solutionframe™...

Determined are Tribemaster Archetype™: She's a Connector Changemaker.

It pretty much explained why all the visibility strategies she was told to execute felt like death each and every time.

So here's what we did:

• Recreated her offers based on her solutionframe™
• Introduce a premium "VIP Coaching" tier
• Streamlined her client onboarding process to save time
• Change her focus from using facebook to build a following to using facebook to get introduced to new people.
• Created a biweekly zoom based event that she invited people to

Result: Doubled her revenue within 12 months without working more hours.

Example: Sarah, a life coach, optimized her revenue by:

- Creating package deals instead of single sessions

- Introducing a premium "VIP coaching" tier

- Streamlining her client onboarding process to save time

Result: Sarah increased her profit margin by 30% without working more hours.

Once we optimized her offers and business model.

It was now time to accelerate things.

You see...

Whilst Revenue Optimization is about getting things to work best.

Revenue Acceleration is about scaling up what's working.

In the the case of Keisha.

Now that she had a bi-weekly event that connected her to people and fed her practice based on a validated SolutionFrame™.

Now we had to have more people in the pipeline waiting to work with her.

AKA...build out a tribe of customers.

She launched a nanoproduct called "She shall not be silenced" - a monthly series of leadership development audio programs for entrepreneurial women in leadership.

500 subscribers late:

• She was being invited to speak at conferences at $5000 a keynote
• Raised her fees from $10,000 to $25,000 per client
• Got partnerships with women focused organizations

Result: Revenue jumped to 60,000 a month with18 months.

Once we had that locked down it was now time to multiply things.

And that's what Revenue Maximization is about: extracting maximum value from your business model.

She launched a certification program for coaches and a train-the train program for corporations.

As a result here working hours and client time went down and her revenue jumped past $1m mark with 6months.

Today Kiesha is one of my proud success stories and lives on her own farm - weird choice backed by an even weirder story but to each her own.

Applying the Money Maker Protocol™ to Your Tribe

Remember, the Money Maker Protocol™ isn't just about making money - it's about creating resources to better serve and grow your tribe.

As you implement these strategies, always ask: "How does this add value to my tribe?"

For instance, when Keisha introduced her VIP coaching...

It wasn't just about making more money.

It was about being able to provide more comprehensive support to clients who needed it in a way that mutually beneficial at the highest possible level.

Your Action Steps for Today

1. Optimization: Assuming you have a SolutionFrame™ done, identify one aspect of your current offerings you can optimize. How can you increase value or efficiency? Don't have a SolutionFrame™? Create one. You can get guidance via my book The Tribemasters Practice.

2. Acceleration: Brainstorm three ways you could reach more people with your current products or services.

3. Maximization: Consider one new income stream you could develop that would benefit your tribe.

Remember, building a money making machine is a journey.

Start with small steps, and over time, you'll create a powerful financial engine that supports both you and your tribe.

Tomorrow, we'll explore how to master your method.

But for now, start thinking about how you can apply the Money Maker Protocol™ to your own practice.

Till tomorrow.

Get out of your own way.

CTM