Hey there...

Years ago, when I ran the Highly Paid Experts Network, I borrowed an idea from something I had seen Daystar do brilliantly.

Home cells.

Simple idea.

Instead of everybody waiting for the next big central event, members could gather physically every week in smaller local communities.

So we created our own version.

#hpenconnect

At its peak, we had 37 centres across 19 countries.

Some centres had close to 100 people attending.

Others had three.

I didn't particularly worry about that.

What mattered was that the work was moving.

People were gathering.

Relationships were forming.

Ideas were being discussed.

New people were being introduced to the network.

And none of that required me to personally organise every meeting.

All I did was create a video every one watched for the week and a discussion outline.

Easy peasy.

I still made a point of showing up at as many centres as I could.

My favourite was probably the Maryland centre hosted by Yeye Bush.

But something had fundamentally changed.

The Highly Paid Experts Network was no longer something I alone had to carry.

Other people had acquired a role in carrying it.

And that taught me something about scale that I didn't fully appreciate at the time.

MOBILISATION GIVES OTHER PEOPLE A ROLE IN CARRYING VALUE.

There is a difference between an audience...

A customer...

and a carrier.

An audience watches.

A customer buys.

A carrier helps the value move.

They host it.

Teach it.

Recommend it.

Distribute it.

Facilitate it.

Introduce it.

Build with it.

Bring it into rooms you may never enter yourself.

Those hpenconnect centres did exactly that.

The hosts were not merely members anymore.

They became local carriers of the idea.

Someone in another city no longer needed to discover me first.

They could discover the network through someone they already knew and trusted.

And that's how work starts travelling farther than the founder.

Far enough, in our case, to eventually bring what we were doing to the attention of people I could never have planned my way into meeting.

Including Tyler Perry.

But that is gist for another day. 😄

I've been thinking about that again because of the Dangote Refinery IPO.

A refinery of that scale cannot be carried by one person's effort.

The founder may hold the vision.

But the productive system ultimately requires other people to occupy meaningful roles around it:

operators,

engineers,

suppliers,

distributors,

customers,

partners,

capital providers.

The value becomes bigger because more capable people and institutions can participate in carrying it.

That's mobilisation.

And I think experts often stop one move too early.

We Produce something valuable.

We Codify how it works.

We Commercialise it.

Then we spend the rest of our lives personally trying to sell and deliver more of it.

But there is another question:

Who else has a meaningful reason and a legitimate role in helping this value travel?

Today, I think about it constantly with The Way of the Tribemaster™.

A WayTool I personally use is useful.

A WayTool I can sell is commercially useful.

But a WayTool that a trained Tribemaster can take into their own market, use to produce results, build trust and earn from responsibly...

that is something else.

Now the intelligence has a carrier.

And once you have carriers, growth stops depending entirely on how many people you can personally reach.

Now be careful..

I'm not talking about delegation.

Delegation says:

Do this work for me.

Mobilisation says:

Here is something valuable. Here is your role in carrying it forward.

That role must create value for the carrier too.

The #hpenconnect centre host gained identity, relationships, visibility and leadership.

The member who introduced someone strengthened their network.

The community grew.

Everybody had a reason to move the thing forward.

That's when mobilisation becomes powerful.

Which leads to a question I think every expert, founder and movement-builder should ask:

If I stopped promoting this tomorrow, who else would still have a reason to carry it?

If the answer is nobody...

you may have customers.

You may even have followers.

But you probably haven't mobilised yet.

The moment I stopped asking people merely to attend HPE and gave some of them a role in carrying it...

the work began reaching places I could never have reached alone.

My opportunities multiplied radically.

I got on media...

Enter rooms I couldn't buy myself...

Travel...

It laid an incredible foundation for me that I still leverage till today.

Remember...

Don't just build an audience for your value. Build carriers of your value.

Because eventually, scale is not about how far you can go.

It is about how far what you have built can travel through other people.

Till tomorrow

Be dangerously useful.

Get out of your own way.

CTM

P.S. I'm making a few changes to my publishing time and moving it to 9am WAT.

That officially starts next week.