How to double your sales to the same audience
Nov 22, 2022 7:00 am
Hey there!
When I first started selling the ActionPlan Consultation - my one day private intensive that helps you plan out and launch your practice in a day...
I offered it purely on a pay what you want basis and had a modestly great sales letter for it that did well.
I knew it could do far better but I really couldn't be bothered.
Then I met Ronald Nzimora...
Ronald spent a year vetting me (smh) before reaching out to me..
Long story short we became friends and he offered to rewrite the sales letter for the actionplan consultation.
He did...
And as the saying goes...
The rest is history.
My sales to exactly the same people doubled...
Then tripled...
Then my price doubled...
And tripled...
Today...
The actionplan consultation sells for $5000 for a day with me...
And I typically limit it to 10 clients a year with a waiting list for the next year.
I spent some time decoding the letter Ronald wrote for me and one of the tools that came off that is something I refer to as the Decision Compass™.
These are the 5 things that people consider before they buy...
Or adopt a new decision...
Or change a behavior...
It can be applied to your daily conversation...
And can work wonders for your relationships.
First is this...
What is the advantage to me?
This is pretty much where most of us play in our conversation and content.
We talk about the benefit of doing something...
The benefit of taking a position..
The benefits of adopting a new behavior...
That's great.
But...
There are other things that weigh in people's minds before they jump on anything...
Second is...
How simple or complex is this for me to do?
People respond to simplicity when it comes to everyday things that need immediate attention...
But when it comes to very important things...
It's the level of complexity that swings the vote.
One way to look at this is...
For low ticket things...
You want to preach simplicity...you can do this yourself once you get xyz
For high ticket...
The game is complexity...you need help with xyz
Pretty much the same applies in your relationships...
You want to make small requests no brainers....
And for the big things...
You need to frame it so the other person understands just how much they are needed...
AKA...
This is too complex for me to handle alone.
Third is...
Is this compatible with my life right now?
In other words...
Is what you want me to do compatible with my beliefs, my values, my religion, my family life...?
This is why it's particularly important for you to know your people!
Know how they need to see you in order for them to be influenced by you.
When people refer me to others...
One of the first things they do is check my social media...
Their first response is usually something along the lines...
Compared to what I've heard...this guy is so low key.
I do that deliberately...
Why?
Because the kind of people I want to attract want to know I respect my privacy enough to value theirs...
They typically don't want to deal with someone who's loud.
Taking this to your relationships..
Especially if it's one that you're trying to heal...
Who do you need to become for your partner to trust you again?
Fourth...
Is there a way for me to test this?
People want certainty.
They want guaranteed results.
What amuses me is how we want that certainty but hardly ever take the time to ensure we provide that for others...
Finally...
Who else is using or doing this?
I knew about the inverter and it's benefits...
But I never bothered about it until I saw it used by Segun...a client of mine.
I knew about supercars but never bother about one until Edward (Diamond Mastermind Member) let me drive his Mclaren...
Now I want one.
And I never knew the value of owning a private island...
Until I visited Namale.
#halleluyahbrothersandsisters
My point?
Sometimes it's not about what you want people to do..
It's about who else they respect that is doing it.
I got bold about leveraging my faith in public when I saw Tony step out into the market place as an entrepreneurial believer...
So now you know about the Decision Compass...
You can take the time to figure out how to apply it for yourself where your influence online is concerned...
Or you can take the easy way out and learn for free by booking your spot for Start The Year Right by midnight this Friday 25th November 2022...
CLICK HERE to lock in your seat...
If you prefer to make a transfer...
Make it to..
Zenith Bank Account 1001635222
Account name Victor Ekpo Bassey
Once payment is made..
Please email chieftribemaster@gmail.com with proof and I'll take it from there...
Tomorrow I'll talk to you about speaking to value systems....
Till tomorrow..
Get out of your own way.
CTM
PS: Yes...still shamelessly reminding you that it's my birth month and I'm still open to receiving gifts and surprises thank you very much. My birthday is November 30th. Feel free to make it a big deal.