Hello 

#sigh

This email was supposed to go out yesterday...

For some reason...

After I pressed send...

The internet crapped on it..

And i didn't find out until just right now as I prepped to write today's email...

Anyways....

Better late than never....

=======================================

As promised...

Today I'm sharing with you my structure for leading people from from being total strangers...

To loyal clients and evangelists through your community...

It's all about understanding what I refer to as the five stages of engagement...

Or as I'll be talking about at TribeCraft™ next week: The Movement Funnel™

Stage 1: The Crowd

The crowd consists of people who don't yet know you.

But...

They know they have a problem...

They are actively seeking for a solution...

The good news is you can solve their problem...

Your job is to ensure that you are discovered consistently by these people people at just the right time...

There are multiple ways to ensure this...

One basic thing though is to work towards getting about 10hrs of content from you indexed by google....

This is where video comes in pretty handy.

But Video isn't the only way...

Having a standard presentation that you commit to delivering week in week out to an audience of at least 50 people is another way to go.

Having a 30 page document about your framework that you distribute every week for free or on a paid basis is another way to go.

Stage 2: The Community

The community is your preliminary place for connecting with your audience.

It could be a monthly live meeting, a email newsletter, a facebook or linkedin group...

It really doesn't matter...

You just need a place you can connect with them and have their focused attention.

Personally I generally prefer to use facebook because it gives me the opportunity to leverage the audience already available on facebook.

Now concerning facebook groups...

But you've got to be careful with this...

People think that having lots of people as members of your facebook group is your ticket to easy money...

Not true...

The really money is made in stage three and four.

Stage 3: The Committed

These make up your actual true community.

These are the people who have voted with their time and money that what you're about is important to them...

From a strictly commercial point of view...

With a thousand people in this stage...you're literarily set for life.

Your primary goal is to consistently expand or increase the number of people at stage three.

Stage 4: The Citizens

These are basically people from the committed that you put on some kind of subscription or membership program.

I love subscription type programs...

They give you that consistency of revenue that ensures you can focus on doing what's right for your members.

Stage 5: The Core

These are generally those who have really bought into your brand and message that they want to make it their own and partner with you in spreading it.

These five stages are very important for you to understand when it comes to generating revenue from your community.

Your job as leader of your community is basically to move people through the stages strategically but at their own pace.

Let me share with you briefly how it works with HPEN...

Like I mentioned yesterday...

I move people from the crowd to community through..

Articles...

Speaking...

And sex dreams...

Community for me is at the moment is Facebook...

In Q3 I'll be adding a blog and Youtube.

Once they're connected to me on facebook, youtube or my blog...

My job is now to get them to be come customers...

That means get them to buy something...

The moment they buy...

They become members of my committed circle and I begin a relationship with them via email.

The citizenship levels for HPEN are tiered....

Three levels...

Silver...gold...and platinum.

The core on HPEN is made up of the diamond and titanium levels.

Having a structure like this makes my work pretty clear and easy for my to know exactly what I should be doing at each point in time.

It also means over time I can transition HPEN into an asset I can sell very easily if I should chose to. 

Now there are many multiple different ways you could build your community for profit but few will beat what I've just shared with you in terms of revenue and scalability.

As you prepare to launch your own communities...

Pay serious attention to the 5 stages of engagement...

Engagement in my world isn't about like, comments and shares...

It's about people definitely committing their time and resources to your cause.

Investing in themselves through you.

Think about that.

Till tomorrow...

Get out of your own way.

CTM

PS: The hpen easter gift for attending Break Through to Success for N5000 is officially over...

PPS: Next week I'll be hosting a 5 day sales and marketing workshop called tribecraft™. Honestly you don't want to miss it...click here to get you ticket.