"You can have the best framework in the world, but if only you can deploy it, its velocity is capped at your personal capacity." - CTM 

Hey ,

So...

Story...Story....

Once upon a time....

There was a consultant who thought he'd solved the intellectual property puzzle.

Plot twist: He created an even bigger mess.

The consultant was me...

Naturally....

And this is the story of how I turned framework deployment into a weapon of mass confusion...

After losing multiple opportunities to perfectionism paralysis...

I swung the pendulum hard in the opposite direction.

I started deploying everything.

And when I say everything....

I mean EVERYTHING.

Shower thoughts that seemed brilliant at 6 AM.

Toilet wisdom that only make sense whilst I'm on the "throne"...

Half baked insights from client sessions.

Methodologies based on conversations I overheard at the local cyber cafe while pretending to work on my laptop.

I called it "rapid deployment."

What it really was: intellectual diarrhea.

AKA Mental Vomit!

In a short while...

I had vomited 47 different frameworks onto my unsuspecting clients.

Sounds impressively productive, right?

Wrong.

What I actually created was chaos of biblical proportions.

My clients were confused because I kept introducing new approaches every session like some kind of....

#nevermind

My frameworks contradicted each other.

Some were so half baked they didn't work at all.

Even worse....

I couldn't remember which frameworks I'd used with which clients.

Picture this...

You're in a session with Client A...

And you accidentally deploy the framework you tested with Client B last week...

Except you can't remember if it worked with Client B...

Or if Client B fired you because of it.

That's not consulting....

Or coaching for that mater...

That's professional Russian roulette.

The result was what I now call The Deployment Death March....

A frantic race to deploy everything that ended up validating nothing.

That disaster taught me the difference between systematic deployment and random framework spraying.

Here's the 5 filter system that came out of that mess...

Filter #1: The Village Idiot Test

Can you explain this framework to your neighbor's 12 year old in under 3 minutes?

If not, it's not ready for deployment.

Complexity is the enemy of adoption and the friend of confusion.

Filter #2: The Instant Gratification Test

Can someone apply this framework and see results within 48 hours?

If it requires weeks of implementation...

It's not a framework...

It's a program masquerading as a quick fix.

Filter #3: The Snowflake Test

Is this framework genuinely different from your other approaches...

Or is it just framework #17 wearing make up?

Clients don't need 47 ways to solve the same problem.

Filter #4: The Pain In The Wallet Test

Does this framework solve a problem that costs real money or creates genuine suffering?

If the problem isn't expensive enough to justify paying for relief...

The framework isn't valuable enough to develop.

Filter #5: The Orphan Test

Can you hand this framework to someone else and have them apply it successfully without you holding their hand?

If you can't explain it clearly enough for others to use...

You don't understand it well enough to deploy it.

Only frameworks that pass all 5 filters get deployed with actual paying clients.

This immediately cut my deployment rate from 47 frameworks in 60 days to 8 frameworks in 60 days.

But here's what happened to the quality:

Client confusion vanished like morning fog.

Framework effectiveness went through the roof.

I could actually remember what I'd used with whom.

Each framework got multiple applications...

Generating real proof instead of anecdotal wishful thinking.

The frameworks that worked got stronger through iteration.

Now...

For every framework that passes the 5 filters...

I track 7 things:

1. Deployment date
2. Client context and specific challenge
3. Exact application method
4. Results within 48 hours
5. Client feedback (good, bad, and ugly)
6. Refinements needed for next time
7. Success when replicated with other clients

This tracking tells me which frameworks have staying power versus which ones are one hit wonders that got lucky.

More importantly...

It creates the documentation needed to promote successful frameworks up the asset ladder from simple talk-tracks to full programs.

Here's how I decide which frameworks matter and should be developed:

I track the wins it creates for my clients...

3 wins = A SolutionFrame and Presentation

5 wins = Checklist

8 wins = Cheatsheet

12 wins = RedFile (standalone intellectual property asset)

20+ successful deployments = Program (workshop, course, or certification)

No framework gets promoted without earning it through proven client results.

This prevents you from over developing frameworks that don't work while ensuring the ones that do work get the development investment they deserve.

Here's something else....

And...

This might be the most important part of the entire system.

Any framework that gets deployed 3 times without generating clear client results gets permanently retired.

No exceptions.

No "maybe it just needs refinement."

No "perhaps I'm not explaining it correctly."

Dead frameworks get buried so they stop consuming mental energy and deployment slots.

This ruthless culling makes sure you only keep developing frameworks that actually work in the real world with real clients who have real problems and real money.

So here's my challenge as I wrap this up...

Take whatever framework you've been sitting on and run it through the 5 filter system:

1. Can you explain it to a 12 year old in 3 minutes?
2. Can someone get results within 48 hours?
3. Is it genuinely different from your other approaches?
4. Does it solve an expensive problem?
5. Can others apply it without your guidance?

If it passes all 5 filters...

Deploy it with a real client within 48 hours and document everything that happens.

If it fails any filter...

Fix the failure or retire the framework permanently.

Because frameworks that can't pass these basic tests will fail in the real world anyway.

Better to kill them now than let them kill your credibility later.

Tomorrow I'll reveal the Asset Velocity Formula...

The secret math behind how often you deploy...

How strong your frameworks are..

And exactly how much revenue each one is worth to your business.

You’ll never look at frameworks the same way again.

This is The Certain Way.

Get out of your own way.

CTM

PS: I have 2 spots open for a Deliberate Design Intensive with me in September. It's private and just me and you. The investment? $5000 for individuals and $15,000 for organizational teams. It's one day. We get together and I install and IP development process for you.

Hit reply and send Deliebrate Design and I'll send you details.

PPS: I'll be doing a Deliberate Design Workshop for members of IST in September were we'll unpack how to go from From Scattered Insights to Systematic IP Empire. I have 10 guest passes available for $100 (N150,000).

If you can't make it for the intensive...

This is the next best thing. Hit reply and I'll send you details.

Lets lock in your seat.