Hey there

Twas a cool friday night and as usual I was over at her place after work.

My heart was pumping like crazy.

After about an hour I blurted out the words that were threatening to give me apoplexy:

"Will. You. Marry. Me?"

The silly girl just started laughing.

Mehn!

Which kain nansense?!

So I point blank told her, You know what forget it! I'm not proposing again!"

Silly girl started laughing again.

At this point I just didn't know what to do again.

So I kept quiet and focused on destroying the goat meat in my plate.

After she finally calmed down...she said, Yes Victor. I will marry you.

I said, "No ooo. Too late! I've changed my mind. I'm not doing again."

#sigh

Next day I proposed again.

This time she had sense and did not play with my very fragile heart.

She said yes.

The journey from first contact to "Yes I do" has been interesting.

Most people demonize the friendzone but in my work with men, the friendzone has been getting good guys laid...sorry...married since God alone knows when.

What's that got to do with you?

The first step in any sales system is attracting leads.

Research shows that most small businesses are most concerned with not having enough leads.

This is a big topic and it's something we're covering next week in the 97 day challenge....

But...

I'm going to strike at the root so it’s simple for you....just in case you're not yet in the 97 day challenge.

One of the biggest problems for us in the transformational fields is that you become paralyzed by too many good ideas when you can’t possibly implement them all.

So you dabble in many instead of mastering a few.

Let’s avoid that because a good idea implemented always beats a great idea that goes nowhere.

In my last email I talked about the fact that level one is about getting your ideal clients to raise their hands...

I also mentioned last week that each of the 5 levels have three things...

First...they all have separate objectives.

Second...they all require different tools and tactics for success

Third...they all have different disciplines to develop and pitfalls (aka wahala aka trouble) to look out for.

That said...

Let's dig in to level 1: Getting your ideal clients to raise their hands to show interest.

Your objective aka goal...aka...purpose....aka...assignment in level one is to get people who are likely buyers of your products and services to “raise their hands.”

This means that one way or another they step outside the crowd and you can move them to Level 2, where they come to trust you.

Everything you’re going to be doing for Level 1 must be to achieve this one goal:

Qualified clients take some kind of action which shows that they are a likely buyer.

This “raising your hand” action will probably be small.

For example, they may opt-in to receive your email newsletter.

Or enter watch a video on your website and then book a call.

Or call to ask you a question in response to an ad.

Or randomly crash in on your dinner date with your wife and spend 10mins of your life forcing you to listen to how your book changed their life and they have been thinking of working with you....so how do they get started.

#sigh #smh.

When it comes to level 1 tools and tactics...

Here’s the idea in brief:

Everything begins with an understanding of the problem your ideal client has

that your product or service can solve.

You then need to create some kind of free or low-threat offer that begins to solve that problem and to give him that result.

When your Ideal Client hears of this offer, they’re going to “raise their hands” to get it.

After all, it promises to solve their problem.

I call this the gift that gets you know...

And like I said early...It can be free or low cost.

Now...

Before you begin promoting the gift that gets you known...

You want to make sure you have an irresistible paid offer lined up because a certain percentage will want to pay for more.

The final thing is to decide exactly how you're going to want to get in front of your ideal clients.

That pretty much it in principle!

Tomorrow I'll share with you the 4 key things that I have found holds people back from making a decision about what I've shared with you today.

Till tomorrow...

Play a bigger game.

CTM

PS:

• This week Saturday will be our very first #hpenconnect meeting. We'll be talking about how to competition proof your practice. It's an opportunity to learn and connect with each other and it promises to be fun. CLICK HERE TO REGISTER

• If you signed up for the 97day Challenge, your startup week resources are live in the members area, all you have to do is log in to access it.